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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Bisnis Digital
Miranti Miranti
Universitas Ibn Khaldun Bogor
Computer Science & IT Economics, Econometrics & Finance Education

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Utilization of Flower Design Trends to Consumer Preferences in the Florist Industry Miranti Miranti; Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 2 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i2.2466

Abstract

This research aims to increase understanding of the utilization of flower design trends on consumer preferences in the florist industry. This research was conducted using descriptive qualitative research methods with data collection techniques throughinterviews. This research involved 15 respondents consisting of 30 florists in Bogor City who were purposively selected based on predetermined criteria. The results of this study indicate that the utilization of design trends can captivate the interest of consumers so that with the preference of consumers interested in buying flowers. This is evident from the flower shop employees during the interview stating that the Design Trend can captivate the interest of consumers so that with the preferences of consumers interested in buying flowers. The conclusion from this research is that design trends are very influential on consumer preferences in Bogor City. Therefore, it is hoped that flower sellers can pay more attention to the needs and desires of consumers.
Perception of Content Types and Posting Consistency on Engagement Intention and its Impact on Brand Awareness on the Dutarizkia TikTok Account Miranti Miranti; Hanif Zaidan Sinaga
J BIDIK (Jurnal Bisnis Digital) Vol. 5 No. 1 (2026): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v5i1.3221

Abstract

This study examines the influence of content type perception and posting consistency on engagement intention and their impact on brand awareness of the Dutarizkia TikTok account. A quantitative survey was conducted using questionnaires distributed to Dutarizkia TikTok followers. Data were collected through non-probability sampling and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings show that content type perception and posting consistency positively and significantly affect engagement intention. In addition, content type perception, posting consistency, and engagement intention have positive and significant effects on brand awareness. Engagement intention mediates the relationship between posting consistency and brand awareness but does not mediate the relationship between content type perception and brand awareness. These findings highlight the importance of maintaining relevant content and consistent posting to enhance audience engagement and strengthen brand awareness on TikTok.
Co-Authors Asti Marlina Hanif Zaidan Sinaga