<![CDATA[This research aims to increase understanding of the utilization of flower design trends on consumer preferences in the florist industry. This research was conducted using descriptive qualitative research methods with data collection techniques throughinterviews. This research involved 15 respondents consisting of 30 florists in Bogor City who were purposively selected based on predetermined criteria. The results of this study indicate that the utilization of design trends can captivate the interest of consumers so that with the preference of consumers interested in buying flowers. This is evident from the flower shop employees during the interview stating that the Design Trend can captivate the interest of consumers so that with the preferences of consumers interested in buying flowers. The conclusion from this research is that design trends are very influential on consumer preferences in Bogor City. Therefore, it is hoped that flower sellers can pay more attention to the needs and desires of consumers.]]>
Copyrights © 2023
