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All Journal Inovator : Jurnal Manajemen MONETER JURNAL VISIONIDA Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Indonesian Journal of Social Research (IJSR) Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomika Dan Bisnis Jurnal Sains dan Teknologi Jurnal Ekonomika Manajemen Dan Bisnis Moneter : Jurnal Keuangan dan Perbankan JAKBS JEBD Abdi Masyarakat UIKA Jurnal Rekognisi Ekonomi Islam (JREI) Jurnal Pengabdian Nusantara International Journal of Applied Management and Business Manager : Jurnal Ilmu manajemen Jurnal Bisnis Digital

Asti Marlina

Universitas Ibn Khaldun Bogor

Author-ID : 1255344

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences

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Hydroponic Agriculture as Business in Digital Era Asti Marlina; Hanif Zaidan Sinaga; Ahmad Fathan Mujadidi Haqqani
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1602

Hydroponic is a farming activity without land and does not require large areas of land, this farming activity can also have potential as a business activity. This agriculture business activity can also help and even overcome problems that will arise from economic uncertainty. Apart from the hydroponic agriculture business activities, the quality of the final product will greatly affect the price which will ultimately affect the total income and profits from the harvest in that period. The hydroponic training in Laladon Village, Ciomas District, Bogor City is expected to increase community income by establishing SMEs and can also improve food security for the community. Business activities require good marketing strategy skills, today marketing activities are carried out through digital channels. The ability of a good marketing strategy will reach a wider market so that the potential of these business activities can generate better profits. A good marketing strategy will consider the level of effectiveness and efficiency of all available channels, by choosing digital channels that are effective and efficient and have an impact on the right marketing strategy and produce better market growth. To increase hydroponic sales, you can implement and develop digital strategies, namely by using whatsapp business, Instagram, TikTok, Facebook and Google Adds.

Penilaian Kinerja Portofolio Menggunakan Sharpe dan Treynor Indeks Pasca Pandemi COVID-19: - Adilla Zahratul Hilmi; Diah Yudhawati; Asti Marlina
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 1 (2023): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i1.946

The New Normal era or commonly said to be a new situation after the COVID-19 pandemic has disrupted capital market conditions. Fluctuating stock prices require an investor to be careful in investing their funds. Therefore, it is important to form a portfolio. The study aims to determine the portfolio performance assessment on stocks listed in the IDX Growth30 index during the period February 2022 - January 2023. The type of data in this study is descriptive quantitative data. The data source is secondary data obtained through literature studies and various literature (historical data on closing stock prices and interest rates). The sample withdrawal procedure uses purposive sampling with certain criteria so that 5 companies are obtained as research samples. The results of this study indicate that in the performance assessment using the sharpe index method, the highest performance is in Portfolio I and the lowest performance is in Portfolio III. While the performance assessment using the treynor index method, the highest performance is in Portfolio I and the lowest performance is in Portfolio IV.

Pengaruh ROA, ROE dan EPS Terhadap Harga Saham Pada Perusahaan Subsektor Kesehatan Yang Terdaftar di BEI 2015-2021 Edwin Darmawan Darmawan; Diah Yudhawati; Asti Marlina
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 2 (2023): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jakbs.v1i2.106

This research aims to determine the effect of Return On Asset (ROA) Return On Equity (ROE) and Earning Per share (EPS) on Stock Price, which is tested partially and simultaneously. By using quantitative methods. The subjects of this study were health subsector companies listed on the IDX during the 2015-2021 period. Data collection was carried out using the documentation method, which was then analyzed using multiple linear regression analysis. The results of this study indicate that (1) Return On Asset (ROA) partially has a positive and significant effect on stock prices in health subsector companies for the 2015-2021 period with an effect of 17%, (2) Return On Equity (ROE) partially has a positive and significant effect on stock prices in health subsector companies for the 2015-2021 period with an effect of 14%, (3) Earning Per Share (EPS) partially has a positive and significant effect on stock prices in health subsector companies for the 2015-2021 period with an effect of 18.1%. (4) Return On Asset (ROA), Return On Equity (ROE), Earning Per share (EPS) simultaneously have a positive and significant effect on stock prices in health subsector companies for the 2015-2021 period with an effect of 28.7%.

Peranan Motivasi dan Etos Kerja Terhadap Kualitas Kerja Karyawan Agung, Syahrum; Muniroh, Leny; Marlina, Asti; Ramdani, Danny
INOVATOR Vol 10 No 1 (2021): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan dari penelitian ini untuk Untuk mengetahui pengaruh motivas dan Etos Kerja terhadap kualitas kerja kayarawan PT. Otomitra Tegar Mandiri Bogor. Dengan metode penelitian berupa pengumpulan data yaitu kuesioner. Model analisis data yang digunakan adalah adalah analisis regresi linear berganda. Pemilihan sampel dilakukan dengan menggunakan tehnik sensus yaitu keseluruhan populasi dijadikan sampel (responden) dengan jumlah sampel sebanyak 31 responden. Penelitian ini menggunakan SPSS 17 for windows. Hasil analisis regresi diperoleh koefisien untuk variabel motivasi sebesar 0,530 ; untuk variabel etos kerja sebesar 0,471 ; dengan konstanta sebesar -1,898 sehingga model persamaan regresi yang diperoleh adalah sebagai berikut: Y = - 1,989 + 0,530X1 + 0,471X2. Sedangkan hasil motivasi terhadap kinerja karyawan menunjukkan nilai t hitung sebesar 3.210 dan p value (Sig) sebesar 0.000 yang di atas alpha 5%. Artinya bahwa motivasi berpengaruh terhadap kinerja karyawan di PT. Otomitra Tegar Mandiri. Sehingga hasil hipotesis 1 di terima. Sedangkan pengaruh etos kerja terhadap kinerja karyawan menunjukkan nilai t hitung 0,471 dan p value (Sig) sebesar 0.064 yang di bawah alpha 5%. Artinya bahwa etos kerja tidak berpengaruh terhadap kinerja karyawan PT. Otomitra Tegar Mandiri. Sehingga hasil hipotesis 2 di tolak. Pada penelitian ini maka variabel yang dominan mempengaruhi kualitas karyawan adalah variabel motivasi.

Optimizing Digital Marketing Efforts Through Neuromarketing: Systematic Review Kemora, Haura; Pasaribu, Popy; Marlina, Asti; Himawan, Erry Nugroho
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 1 (2024): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i1.474

Neuromarketing, as a neuroscientific approach to understanding human behavior and decision-making in marketing, holds significant promise for optimizing digital marketing strategies. This systematic review addresses the gap in research regarding the impact of neuromarketing on digital platforms like social media, websites, and e-commerce. By synthesizing existing literature, the review aims to bridge consumer behavior analysis with neuromarketing applications in digital marketing. Key themes identified include a deeper understanding of consumer behavior, improved targeting and personalization, optimized user experience (UX), enhanced ad effectiveness, and data-driven decision-making. These themes highlight the practical benefits of integrating neuromarketing insights into digital marketing strategies, allowing businesses to connect with their target audience more effectively. Compared to traditional methodologies, neuromarketing techniques offer a more accurate understanding of consumer responses and preferences, facilitated by advanced neuroscience tools like EEG, fMRI, eye tracking, and facial coding. Leveraging these tools enables marketers to align digital efforts with consumer preferences, leading to a more efficient and cost-effective marketing approach.

MANFAAT PENGGUNAAN MEDIA SOSIAL TERHADAP PENINGKATAN PENJUALAN TAS PADA PENGRAJIN TAS DI CIAMPEA Muniroh, Leny; ., Hurriyaturrohman; Marlina, Asti
INOVATOR Vol 6 No 2 (2017): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Globalisasi dan pasar bebas serta Masyarakat Ekonomi ASEAN atau MEA yang merupakan sistem perdagangan bebas atau free trade antara negara-negara anggota ASEAN menjadi tantangan bagi Usaha Kecil dan Menengah (UKM) untuk terus bertahan.Perubahan dan perkembangan di dunia IPTEK ini, tidak bisa dipungkiri sedikit banyak pasti mempengaruhi segala aspek kehidupan kita saat sekarang ini. Dengan kata lain, IPTEK adalah suatu hal yang wajib dan krusial bagi kehidupan manusia saat ini, dan untuk masa depan yang akan datang. Di era modernisasi, pemasaran juga tidak dapat hanya dilakukan secara konvensional dengan melakukan pemasaran di lapangan tetapi kita juga harus mulai menggunakan pemasaran modern dengan berbasis online.Banyaknya manfaat yang dapat dirasakan oleh UKM dengan penggunaan media sosial merupakan salah satu faktor pendorong yang kuat bagi UKM untuk terus memanfaatkan media sosial dalam rangka mengembangkan produk, melakukan komunikasi dengan konsumen, penyalur maupun pemasok, serta mengembangkan jaringan pasar yang lebih luas lagi. Penggunaan media sosial dapat meningkatkan volume penjualan walaupun dalam penelitian ini belum menghasilkan peningkatan penjualan secara signifikan karena waktu yang digunakan untuk internet masih tergolong sebentar yaitu 1- 5 jam perhari.

Digitalisasasi Bank Terhadap Peningkatan Pelayanan Dan Kepuasan Nasabah Bank Marlina, Asti; Bimo, Widhi Ariyo
INOVATOR Vol 7 No 1 (2018): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Pelaku industri di sektor perbankan tidak hanya dituntut untuk menerapkan teknologi digital, namun juga mampu dalam menangkap berbagai peluang dengan lebih memahami perubahan perilaku konsumen yang semakin mengarah ke ranah digital yang dapat lebih memudahkan kebutuhan transaksi nasabahnya. Dengan penggunaan teknologi digital yang kian meningkat, konsumen Indonesia telah terbiasa dan memilih layanan yang lebih cepat, transparan, luas, dan dapat dipersonalisasikan dengan kebutuhan nasabah Parasuraman, Zeithaml, dan Berry dalam Kotler (1997 : 53) menentukan lima dimensi kualitas pelayanan meliputi: tangibles (bukti langsung), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan) dan empathy (empatiPenggunaan Digital Banking merupakan salah satu elemen dari penilaian kepuasan pelanggan yaitu Keandalan dan daya tanggap. Dengan menerapkan digital banking, bank berharap bahwa ia dapat diandalkan dan memiliki daya tanggap yang tertinggi terhadap kebutuhan nasabah. Berdasarkan analisis data yang telah diuji dalam penelitian ini, maka dapat dijelaskan bahwa ada pengaruh yang positif penggunaan Digital Banking di BTN Syariah dengan kepuasan nasabah. Selama ini nasabah sudah merasa puas dan terbantu dengan adanya digital banking ini.

Utilizing E-Marketing to Increase Sales in Pasireurih Village MSMEs in the Covid-19 Pandemic Siti Aisyah, Dini; Marlina, Asti
AMK : Abdi Masyarakat UIKA Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v1i1.1726

The COVID-19 outbreak has now become a global pandemic after it was announced by the World Health Organization (WHO). The negative impact of this pandemic shows that this pandemic has caused many MSMEs difficulties. Almost all sectors are affected, not only health, the economic sector is also seriously affected by this pandemic. In particular, it has an impact on Sandal SMEs in Pasireurih Village, which experienced a decline in sales. The purpose of this study is to provide solutions to SMEs in marketing their products online by using e-marketing to increase sales of sandals production in Kampung Pasireurih during the COVID-19 pandemic. through the Instagram app. This study uses descriptive qualitative methods of observation, interviews, and documentation studies (journals related to research). The results of this study researchers provide solutions to help SMEs by creating business accounts through the Instagram application. With the solution that the researchers put forward, it is hoped that SME players will be able to make the best use of e-marketing to increase sales, expand market reach, and be motivated to continue using the online marketing system as a means of communication and promotion by utilizing social media so that they are able to survive the COVID-19 pandemic situation.

Achieving Green Performance through Green Human Resources Management, Green Knowledge Management and Green Competency Neng Ayu Sri wahyuni; Wahyuni, Sri; Nurhayati, Mafizatun; Sulistyanto, Tri Hadi; Marlina, Asti
International Journal of Applied Management and Business Vol. 1 No. 2 (2023)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v1i2.709

Objectives: This study will look at how green performance in the healthcare sector is affected by green human resources management (GHRM), green knowledge management (GKM), and green competency (GC). Methodology: Employees that work for a hospital group in the Jakarta area make up the study's population. A total of 100 respondents participated in this study. Partial Least Squares- Structural Equation (PLS-SEM) model used for analyze the data. Finding: This paper demonstrated a link between green performance in the healthcare sector in Jakarta and green human resources management, green knowledge management, and green competency. Conclusion: Green performance is determined by green competency, green knowledge management, and green human resource management. Green performance can be raised by improving green HRM, improving green knowledge management, and improving green competency. Green performance can be indirectly improved by strengthening green HRM and can be indirectly improved by strengthening green knowledge management. The company can indirectly improve green performance by enhancing green HRM and green competency.

Electronic Word Of Mouth And User Generated Content: Their Impact On The Purchase Of UMKM Products On The Marketplace Marlina, Asti
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 3 (2024): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

It is impossible to deny the significance of electronic or digital commerce. This development also poses a concern for MSME actors in the marketing of their products. The marketplace is one method of marketing MSME products. Electronic Word of Mouth (EWOM) and User Generated Content (UGC) have garnered significant attention as factors that influence the purchasing behavior of online consumers, as they both have the potential to significantly impact purchasing decisions. After conducting research using SMART-PLS, it was determined that User Generated Content and Electronic Word of Mouth jointly have a substantial impact on online shopping for MSME products in the marketplace. This, in turn, can positively influence consumer decisions regarding their purchase.

Co-Authors ., Oki Adilla Zahratul Hilmi Adinda Aghnia Fatihin Ahmad Fathan Mujadidi Haqqani Akbar Supia Dirja Aliyah, Hikmatul Anak Agung Dewi Megawati Anisa Nur Ramadhani Arsyad Abdullah Asifa Ramadhanti Putri Azolla Degita Azis Chusnul Intan Alfiana Cika Jelita Cindy Awalia Danny Ramdani Dava Pratama Denia Maulani Diah Yudhawati Dwi Aryanta Zimran Ecin Kuraesin Edwin Darmawan Darmawan Elsha Nurdwi Baharsyah Fadhil Suprayitna Fakhrullah Abrisam Fara Diba Febrian, Windi Octaviana Febrina Rahmadianti Putri Firdaus Firdaus Gatot, Masitowati Ginting, Adilla Zahratul Handayani, Tias Hanif Zaidan Sinaga Hanifan, M. Zakie Hanifan, Muhamad Zakie Hanun Syahidah Ulfya Hartati, Yuninda Hendri Maulana Himawan, Erry Nugroho Humairah, Fanny Hurriyaturrohman Hurriyaturrohman Husna, Siti Asifatul Ibrahim, Sukamdani Ichsan Nur Fahmi Ikhwanul Akmal Ilyas Lutfi Abdat Indrawan, Husni Irawati, Anita Ismadinah, Syifa Jessica Allya Putri Jihan Fadhila Kemora, Haura khoirunnissa, izzun Lana Aulia Salsabila Luthfi Surya S. M. Akbar A. S. M. Akhdan Putra Hermawan M. Azis Firdaus M. Farid, M. Mafizatun Nurhayati Mahmud, Khalisah Surend Maulana, Lucky Hikmat Maulida, Nadia Miftahul Jannah Miranti Miranti Miranti Miranti Miranti Mohammad Jibriel Avessina Muawwanah Muawwanah Muhamad Azis Firdaus Muhamad Fakhri Dai Hakim Muhamad Luthfi Muhamad Rian Hermawan Muhammad Alfian Ilyassa Muhammad Rafi Muhammad Reza Muhtadin Muhtadin Muniroh, Leny Nanang Suwondo Neng Ayu Sri wahyuni Nida Ussyaripah Khoerul Akilah Nirmawati, Rina Nora Azmia Novel Anak Lyndon Nurhayati, Immas Ocha Nurfitriya Oktaviani, Rini Pasaribu, Popy Pinkan Prilia Mahmudah Popy Novita Pasaribu Pramono, Setio Rachmatullaily Tinakartika Rinda Rafid Aslam Muzaki Rahma Yuliana Sartika Rahmah, Fina Shofia Raka Andika Pratita Ramdani, Danny Renea Shinta Aminda Restiayu Sekar Utami Ridiarsih Rohman . Rusydiana MS, Rizqy Salma Difa Aristawidya Salsa Bilah Agustini Satrio Akbar Sanyoto Shalsabila, Mutiara Sinta Tiara, Euis Siti Aisyah, Dini Siti Mega Sania Hoirunnisa Siti Uswatun Hasanah solihat, Mia mar’atus Sopiandi, Aulia Eka Sri Wahyuni Sulistyanto, Tri Hadi Sulistyowati Syahira Nasywa Andina Humaedi Syahrum Agung Tabita Nurtirta Purwita Sari Titing Suharti Vindi Krisna Chandra Wahyu Nugroho Widhi Ariyo Bimo Wiranto Wiranto Yola Tirta Nurfajriya Yudhea, Michael Zaieq Zidane Alfaza

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