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All Journal Jurnal Bisnis Digital
Siti Mega Sania Hoirunnisa
Universitas Ibn Khaldun Bogor
Computer Science & IT Economics, Econometrics & Finance Education

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The effect of Online Shopping Habits on Consumptive Behavior Among Generation Z at the Age of 17-25 Years Old Siti Mega Sania Hoirunnisa; Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 2 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i2.2467

Abstract

This study aims to identify the influence of online shopping habits on consumptive behavior among Generation Z, a demographic group born between 1997–2012. With a descriptive qualitative approach, data was collected through in-depth interviews with seven respondents aged 17–25 years. The results show that online shopping habits are influenced by ease of access, attractive promotions such as discounts and cashback, and the influence of social media. Psychological factors such as Fear of Missing Out (FOMO) and social urges from peers also reinforce consumptive behaviors, especially impulse purchases. Respondents also revealed challenges in financial management due to online shopping habits that are often unplanned. In conclusion, While online shopping provides efficiency and convenience benefits, consumptive behaviors can be minimized through better financial management awareness.
Co-Authors Asti Marlina