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All Journal Jurnal Bisnis Digital
Rian Kurniawan
Universitas Ibn Khaldun Bogor
Computer Science & IT Economics, Econometrics & Finance Education

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Digital Content Development Strategies on TikTok and YouTube Platforms: Educational, Business, and Behavioral Perspectives of Generation Z Rizky Ardiansyah; Rian Kurniawan; Muhammad Najmi Ramadhan; Muhamad Fikri Ramadhoan; Neng Ayu Sri Wahyuni
J BIDIK (Jurnal Bisnis Digital) Vol. 4 No. 2 (2025): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v4i2.2644

Abstract

The development of digital technology has made Generation Z a very familiar and active group in cyberspace. However, the intensity of the use of technology is not necessarily accompanied by adequate digital literacy skills. This research aims to systematically identify various digital literacy challenges experienced by Generation Z, especially in the cognitive, algorithmic, and ethical aspects of digital. The research was conducted using the Systematic Literature Review (SLR) method with the PRISMA protocol through an analysis of 10 scientific articles published in the 2017–2024 period. The results of the study show that there are three main problems faced by Generation Z, namely: (1) low critical thinking skills in assessing and filtering digital information, (2) the high influence of algorithmic bias that limits the diversity of information received, and (3) lack of ethical awareness in the use of digital media, especially related to privacy and the spread of false or hoax information.(DIGITAL LITERACY CHALLENGES OF THE Z_ GENERATION OF SYSTEMATIC LITERACY REVIEW _ Anisti _ Media Language, Literature, and Culture N.d.)
Co-Authors Muhamad Fikri Ramadhoan Muhammad Najmi Ramadhan Neng Ayu Sri wahyuni Rizky Ardiansyah