Jurnal Bisnis Digital
Vol. 4 No. 2 (2025): DESEMBER

Digital Content Development Strategies on TikTok and YouTube Platforms: Educational, Business, and Behavioral Perspectives of Generation Z

Rizky Ardiansyah (Universitas Ibn Khaldun Bogor)
Rian Kurniawan (Universitas Ibn Khaldun Bogor)
Muhammad Najmi Ramadhan (Universitas Ibn Khaldun Bogor)
Muhamad Fikri Ramadhoan (Universitas Ibn Khaldun Bogor)
Neng Ayu Sri Wahyuni (Universitas Ibn Khaldun Bogor)



Article Info

Publish Date
10 Sep 2026

Abstract

The development of digital technology has made Generation Z a very familiar and active group in cyberspace. However, the intensity of the use of technology is not necessarily accompanied by adequate digital literacy skills. This research aims to systematically identify various digital literacy challenges experienced by Generation Z, especially in the cognitive, algorithmic, and ethical aspects of digital. The research was conducted using the Systematic Literature Review (SLR) method with the PRISMA protocol through an analysis of 10 scientific articles published in the 2017–2024 period. The results of the study show that there are three main problems faced by Generation Z, namely: (1) low critical thinking skills in assessing and filtering digital information, (2) the high influence of algorithmic bias that limits the diversity of information received, and (3) lack of ethical awareness in the use of digital media, especially related to privacy and the spread of false or hoax information.(DIGITAL LITERACY CHALLENGES OF THE Z_ GENERATION OF SYSTEMATIC LITERACY REVIEW _ Anisti _ Media Language, Literature, and Culture N.d.)

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Journal Info

Abbrev

bidik

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Education

Description

J BIDIK (Jurnal Bisnis Digital) : Digital Business Journal Is a scientific journal in the field of information technology and digital business which contains scientific literature on pure and applied research in the field of information technology and public reviews on the development of theory, ...