Emilta Friska Juniar
Institut Teknologi Bisnis dan Kesehatan Muhammadiyah Tulungagung

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PENDAMPINGAN ANTI-BULLYING SEBAGAI STRATEGI TRANSFORMASI KESADARAN DAN PENGUATAN KETAHANAN SOSIAL SANTRI DI PONDOK PESANTREN RIYADUS SHOLIHIN KETAPANG PROBOLINGGO Khoiriyah; Emilta Friska Juniar; Adika Desi Setyani
DEVELOPMENT: Journal of Community Engagement Vol. 4 No. 3 (2025): September
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/98fv9y49

Abstract

Perundungan (bullying) di lingkungan pesantren merupakan persoalan sosial yang berkaitan dengan perilaku individu, dinamika teman sebaya, pola interaksi, dan norma sosial dalam komunitas. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan memperkuat pemahaman, kesadaran kritis, dan kapasitas preventif santri di Pondok Pesantren Riyadus Sholihin, Ketapang, Kecamatan Kademangan, Kota Probolinggo. Kegiatan menggunakan pendekatan kualitatif lapangan melalui pendampingan partisipatif yang melibatkan 200 santri putri. Pendampingan dilakukan melalui asesmen sosial, penyuluhan anti-bullying, refleksi kritis, diskusi berbasis kasus, penguatan active bystander, dan peer support. Data diperoleh melalui observasi partisipatif, wawancara semi-terstruktur, diskusi kelompok terarah, catatan reflektif, dan dokumentasi, kemudian dianalisis menggunakan analisis tematik refleksif. Hasil kegiatan menunjukkan berkembangnya pemahaman santri terhadap berbagai bentuk perundungan serta munculnya kecenderungan untuk lebih aktif dalam pencegahan. Temuan tersebut menunjukkan bahwa literasi anti-bullying perlu ditransformasikan menjadi kesadaran kritis dan kapasitas tindakan sosial. Proses ini dirumuskan melalui kerangka Pesantren Anti-Bullying Resilience yang mengintegrasikan literasi anti-bullying, kesadaran kritis, active bystander, peer support, dan ketahanan sosial pesantren. Pendampingan menegaskan pentingnya pencegahan perundungan berbasis komunitas dalam membangun lingkungan pesantren yang aman, suportif, inklusif, dan responsif.
REKONSTRUKSI MODEL BISNIS DIGITAL BERKELANJUTAN: INTEGRASI INOVASI TEKNOLOGI DAN PRINSIP ETIKA EKONOMI ISLAM Emilta Friska Juniar; Reza Hilmy Luayyin; Ronaldo Yolanda Putra
JSE: Jurnal Sharia Economica Vol. 2 No. 2 (2023): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/yfntqk97

Abstract

Digital business transformation creates opportunities to improve efficiency and expand access to services, but it does not automatically ensure sustainability or an equitable distribution of benefits. Meanwhile, integrating Islamic economic ethics into business requires translating normative principles into operational decisions that extend beyond formal compliance. This article aims to evaluate the opportunities and tensions associated with technological innovation through the lens of Islamic economic ethics and to formulate a sustainable digital business model framework. The proposed research adopts a qualitative conceptual approach using an integrative literature review design, with systematic literature selection through Scopus and Web of Science. The protocol comprises eligibility criteria, article screening, quality appraisal, data extraction, and deductive–inductive coding to connect value configurations with sustainability objectives. The preliminary conceptual synthesis suggests that technology’s contribution to sustainability depends on alignment among value propositions, value creation and delivery processes, and value capture mechanisms. Justice and public benefit provide an evaluative orientation for examining the distribution of benefits and risks, user protection, and social and environmental responsibility. The proposed contribution is a matrix linking ethical principles, business decisions, governance mechanisms, and evaluation indicators, connecting Islamic ethics with digital business model architecture. This framework offers a theoretical basis for understanding conflicts among sustainability objectives and a practical tool for evaluating innovation decisions. However, the synthesis remains provisional because the final literature corpus and coding results are unavailable. A completed systematic review, indicator validation, and cross-organizational testing are necessary before the framework’s effectiveness can be established
Ekonomi Digital Berbasis Nilai Islam: Sintesis Konseptual antara Inovasi Teknologi, Etika Bisnis, dan Kesejahteraan Sosial Adika Desi; Emilta Friska Juniar; Muqqafi Abdillah
JSE: Jurnal Sharia Economica Vol. 2 No. 2 (2023): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/hjwqdb67

Abstract

Digital business development offers substantial opportunities for innovation and expanded service accessibility. However, gains in operational efficiency and technological adoption alone are insufficient to explain how the social benefits generated by digital transformation are equitably distributed. From the perspective of Islamic economics, this challenge necessitates an integrative analytical framework that connects technological capabilities, ethical principles, and stakeholder well-being. This article seeks to elucidate the interrelationships among technological innovation, Islamic business ethics, and social welfare, while developing a conceptual framework for the systematic evaluation of digital business models. Employing a conceptual research approach, the study undertakes an integrative synthesis of relevant empirical and theoretical literature, examining conceptual foundations, relational mechanisms, welfare-related indicators, and explanatory limitations across existing scholarship. The synthesis identifies trust, service adoption, and transaction efficiency as intermediate outcomes that should be analytically distinguished from substantive improvements in social welfare. Accordingly, the proposed framework establishes a conceptual nexus among technological capabilities, ethical governance, value creation and distribution, and social outcomes. Within this framework, amanah (trustworthiness) is operationalized through information transparency and data protection; ‘adl (justice) through equitable accessibility and benefit distribution; and maslahah (public welfare) through a systematic assessment of benefits and potential harms affecting relevant stakeholders. The principal conceptual contribution lies in articulating the mechanisms and boundary conditions through which technological innovation may translate into social welfare, while specifying evaluative indicators encompassing fee transparency, data security, accessibility for vulnerable populations, and the equitable allocation of benefits. The article argues that the socioeconomic contribution of digital business should be assessed not merely in terms of service uptake or operational performance, but also through the quality of ethical governance and the distributional consequences of digital value creation. The proposed framework provides a theoretical foundation for further conceptual development and the advancement of Islamic value-based digital business practices. Nevertheless, its underlying propositions require further normative validation, as well as cross-sectoral and longitudinal empirical investigation.
OPTIMALISASI PEMANFAATAN PLATFORM DIGITAL MARKETING BAGI MAHASISWA SEBAGAI CALON WIRAUSAHA MUDA Adika Desi Setyani; Emilta Friska Juniar; Fitri Dian Wilujeng; 4Muh Faizal Anshori
DEVELOPMENT: Journal of Community Engagement Vol. 3 No. 2 (2024): September
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/v0azw462

Abstract

The rapid advancement of digital technology has significantly transformed the business landscape, particularly in the development of student entrepreneurship. Digital marketing has emerged as a strategic approach that enables entrepreneurs to expand market reach, enhance brand visibility, and improve business competitiveness through cost-effective and measurable promotional activities. University students, as digital natives, possess considerable potential to become successful digital entrepreneurs (studentpreneurs). However, many students continue to encounter challenges in effectively utilising digital marketing platforms, including social media, online marketplaces, and digital analytics tools. These challenges primarily involve limited understanding of effective digital marketing strategies, inadequate content creation skills, insufficient utilisation of data analytics for business decision-making, and a lack of practical entrepreneurial experience. To address these issues, this community service programme aims to enhance students' digital marketing knowledge, skills, and entrepreneurial competencies through structured training and practical mentoring. The programme emphasises the development of digital promotional strategies, creative marketing content, social media optimisation, marketplace management, and data-driven marketing practices. Through these activities, students are expected to strengthen their capacity to manage and develop independent businesses, adapt to evolving consumer behaviour, and respond effectively to increasingly competitive digital markets. Ultimately, this initiative seeks to foster an entrepreneurial mindset, promote digital business innovation, and support the development of sustainable student entrepreneurship within the contemporary digital economy.
PENINGKATAN PEMAHAMAN DAN KETERAMPILAN ”DIGITAL MARKETING” BAGI PELAKU UMKM UNTUK MENINGKATKAN NILAI JUAL PRODUK Adika Desi Setyani; Emilta Friska Juniar; Heni Dwi Cahyani
DEVELOPMENT: Journal of Community Engagement Vol. 4 No. 1 (2025): Maret
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/f9h80m73

Abstract

The rapid advancement of information and communication technology has significantly transformed economic activities, particularly marketing and trade practices. Digital transformation has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt their business strategies to evolving consumer behaviour and increasingly competitive digital markets. However, limited digital literacy, inadequate promotional skills, and insufficient understanding of digital marketing strategies remain significant challenges for MSMEs, particularly in Probolinggo, East Java, Indonesia. This community service programme, entitled “Enhancing Digital Marketing Knowledge and Skills among MSMEs to Increase Product Selling Value”, was conducted in Probolinggo on 20 January 2025. The programme aimed to strengthen participants' understanding and practical competencies in implementing effective digital marketing strategies to improve product visibility, market accessibility, and competitiveness. An educational and participatory approach was adopted, incorporating interactive discussions, practical training, and demonstrations of digital marketing applications. The activities focused on identifying product advantages, determining target consumers, developing engaging promotional content, and optimising digital platforms for marketing purposes. The programme was designed to enhance participants' digital literacy, encourage innovative promotional practices, and strengthen their capacity to manage business activities independently. Furthermore, this initiative highlights the importance of continuous training and mentoring in supporting digital business transformation. Ultimately, the programme is expected to contribute to MSME empowerment, strengthen product competitiveness, and promote sustainable local economic development through the effective utilisation of digital marketing technologies. Keywords: Digital Marketing; MSMEs; Community Empowerment; Digital Literacy; Product Competitiveness.