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All Journal Shi’ar: Sharia Tourism Research
Ahmad Husni Tamrin
Institut Agama Islam Negeri Parepare

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Model Pemberdayaan Masyarakat dalam Pengembangan Ekowisata Berbasis Komunitas: Analisis Potensi Dan Strategi Keberlanjutan di Lotang Salo Ahmad Husni Tamrin; Mustika Syarifuddin
Shi'ar: Sharia Tourism Research Vol. 4 No. 2 (2026): Shi'ar: Sharia Tourism Research
Publisher : Institut Agama Islam Negeri (IAIN) Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/shiar.v4i2.16893

Abstract

This study aims to evaluate the potential for community empowerment-based ecotourism development in the Lotang Salo area, Pinrang Regency. Using a qualitative approach and a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this study identified key attractions, including river and coastal ecosystems combined with local wisdom. The results indicate that the most effective development strategy is an aggressive strategy (SO), which optimizes the strengths of natural resources to capture special interest tourism market opportunities. Community empowerment was found to be a key factor in ensuring economic and environmental sustainability, with local participation playing a crucial role in the management of tourism facilities and services. Despite its significant potential, challenges such as limited infrastructure and the need for human resource capacity building remain major obstacles. This study concludes that strengthening synergy between the government, community, and private sector managers through a community-based management model is a key prerequisite for transforming Lotang Salo into a competitive and sustainable ecotourism destination.
Co-Authors Mustika Syarifuddin