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All Journal PROMUSIKA: Jurnal Pengkajian, Penyajian, dan Penciptaan Musik JBTI : Jurnal Bisnis : Teori dan Implementasi
Narayanasandhy, I Wayan M. Dhamma
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Arts Economics, Econometrics & Finance

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Sestina dalam sudut pandang Estetika Monroe C. Berdsley Narayanasandhy, I Wayan M. Dhamma
PROMUSIKA Vol 6, No 2 (2018): Oktober 2018
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/promusika.v6i2.2571

Abstract

Setiap karya musik yang dinyanyikan, biasanya memiliki sebuah lirik yang ikut andil di dalamnya. Kebanyakan, penciptaan sebuah lirik terinspirasi dari sebuah puisi. Banyak sekali jenis-jenis puisi di dunia, salah satunya adalah puisi Sestina. Penelitian ini berjudul "Sestina dalam Sudut Pandang Estetika Monroe C. Berdsley". Puisi sestina adalah salah satu puisi kuno yang tidak memiliki unsur rima tetapi memiliki algoritma repetisi yang disebut circular of sestina. Dalam sebuah karya seni, selalu memiliki suatu estetika yang terkandung di dalamnya. Dengan meninjau lebih dalam tentang estetika, penelitian ini berfokus pada teori estetika yang dikemukakan oleh Monroe C. Berdsley. Tujuan penelitian ini adalah untuk mengetahui jenis karya sastra sestina dalam sudut pandang teori estetika dari Monroe C. Berdsley. Penelitian ini bersifat deskriptif dengan sebuah pendekatan yang menjurus pada studi kepustakaan. Hasil dari penelitian ini adalah menjelaskan tentang ketiga unsur Intensity, Complexity, dan Unity yang terdapat dalam suatu karya sastra sestina dengan menggunakan contoh karya puisi "Sestina" yang diciptakan oleh Elizabeth Bishop. The model song is a song that is used as a medium in achieving theme based learning. The problem in the process of creating songs is the difference in students' musical abilities between the background of music education and students in the PG-PAUD Study Program. This study aims to describe the optimization of the learning process of song copyright for early childhood learning. This study uses a qualitative approach. The subjects in this study were level II students in class A, B, C, and D, totaling 59 students. This research was conducted in the even semester of the 2015/2016 academic year, with data collection techniques in the form of interviews, observation, and documentation studies. The results of the study concluded that the way to optimize the creation of "Model Song" for early childhood is through making a synopsis, implementing collaborative discussion methods, appreciation, and documenting songs in the form of CDs and books. With the right method in optimizing the learning process, it can improve the quality of songs created by students.Keywords: Optimization, Model Song, Early Childhood.
The Role of Glocalization Strategies in Enhancing the Global Reach of Javanese Pop Music Narayanasandhy, I Wayan M. Dhamma; Sembiring, Murpin Josua; Kodrat, David Sukardi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29185

Abstract

Javanese Pop Music holds substantial potential for global recognition; however, its international reach remains limited due to the absence of well-structured glocalization strategies. This study aims to evaluate the effectiveness of cross-cultural adaptation, digital streaming platforms, international collaboration, and fan community engagement in promoting the globalization of Javanese Pop Music. A quantitative approach was employed through a survey of 100 music industry practitioners, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) across nine variables measured by 39 indicators. The findings reveal that cross-cultural adaptation and the use of music streaming platforms do not exert significant direct effects on the globalization of Javanese Pop Music, but have significant indirect effects through brand image and fan engagement. In contrast, fan communities and international collaboration demonstrate positive and significant direct influences on global reach. The limited moderating roles of market orientation and local government support further indicate that the globalization of Javanese Pop Music is shaped more strongly by relational and participatory mechanisms, particularly brand image development, sustained fan engagement, and cross-national collaboration networks, than by cultural adaptation or digital access alone. Accordingly, this study provides empirical evidence that the globalization of Javanese Pop Music can be strengthened through stronger brand image formation, sustained fan engagement, and adaptive cross-national collaboration within an evolving digital music ecosystem.
Co-Authors David Sukardi Kodrat Murpin Josua Sembiring