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All Journal PROMUSIKA: Jurnal Pengkajian, Penyajian, dan Penciptaan Musik JBTI : Jurnal Bisnis : Teori dan Implementasi
Narayanasandhy, I Wayan M. Dhamma
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Arts Economics, Econometrics & Finance

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Sestina dalam sudut pandang Estetika Monroe C. Berdsley Narayanasandhy, I Wayan M. Dhamma
PROMUSIKA Vol 6, No 2 (2018): Oktober 2018
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/promusika.v6i2.2571

Abstract

Setiap karya musik yang dinyanyikan, biasanya memiliki sebuah lirik yang ikut andil di dalamnya. Kebanyakan, penciptaan sebuah lirik terinspirasi dari sebuah puisi. Banyak sekali jenis-jenis puisi di dunia, salah satunya adalah puisi Sestina. Penelitian ini berjudul "Sestina dalam Sudut Pandang Estetika Monroe C. Berdsley". Puisi sestina adalah salah satu puisi kuno yang tidak memiliki unsur rima tetapi memiliki algoritma repetisi yang disebut circular of sestina. Dalam sebuah karya seni, selalu memiliki suatu estetika yang terkandung di dalamnya. Dengan meninjau lebih dalam tentang estetika, penelitian ini berfokus pada teori estetika yang dikemukakan oleh Monroe C. Berdsley. Tujuan penelitian ini adalah untuk mengetahui jenis karya sastra sestina dalam sudut pandang teori estetika dari Monroe C. Berdsley. Penelitian ini bersifat deskriptif dengan sebuah pendekatan yang menjurus pada studi kepustakaan. Hasil dari penelitian ini adalah menjelaskan tentang ketiga unsur Intensity, Complexity, dan Unity yang terdapat dalam suatu karya sastra sestina dengan menggunakan contoh karya puisi "Sestina" yang diciptakan oleh Elizabeth Bishop. The model song is a song that is used as a medium in achieving theme based learning. The problem in the process of creating songs is the difference in students' musical abilities between the background of music education and students in the PG-PAUD Study Program. This study aims to describe the optimization of the learning process of song copyright for early childhood learning. This study uses a qualitative approach. The subjects in this study were level II students in class A, B, C, and D, totaling 59 students. This research was conducted in the even semester of the 2015/2016 academic year, with data collection techniques in the form of interviews, observation, and documentation studies. The results of the study concluded that the way to optimize the creation of "Model Song" for early childhood is through making a synopsis, implementing collaborative discussion methods, appreciation, and documenting songs in the form of CDs and books. With the right method in optimizing the learning process, it can improve the quality of songs created by students.Keywords: Optimization, Model Song, Early Childhood.
The Role of Glocalization Strategies in Enhancing the Global Reach of Javanese Pop Music: Peran Strategi Glokalisasi dalam Meningkatkan Jangkauan Global Musik Pop Jawa Narayanasandhy, I Wayan M. Dhamma
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Javanese Pop Music holds substantial potential for global recognition; however, its international reach remains limited due to the absence of structured strategies for cultural adaptation, collaboration, and digital ecosystem management. This study aims to evaluate the effectiveness of glocalization strategies—including cross-cultural adaptation, digital streaming platforms, international collaboration, and fan community engagement—in expanding the global presence of Javanese Pop Music. A quantitative survey was conducted with 100 industry practitioners (musicians, producers, and managers), and the data were analyzed using multiple linear regression, mediation, and moderation tests via SPSS 26. The findings reveal that all four glocalization strategies significantly and positively influence the global dissemination of Javanese Pop Music (R² = 0.632). Brand Image mediates the effect of cross-cultural adaptation (p = 0.007), while Fan Engagement mediates the impact of streaming platforms (p = 0.004). Market Orientation strengthens the role of international collaborations (ΔR² = 0.039), and local government support enhances the contribution of fan communities (ΔR² = 0.042). These results affirm that global success is not solely driven by creative production, but by the synergy of cultural strategy, digital infrastructure, community participation, and institutional support. In conclusion, a well-orchestrated glocalization approach can elevate Javanese Pop Music beyond an ethnic commodity into a competitive and sustainable model of cultural diplomacy.
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