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p-Index From 2021 - 2026
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All Journal Journal of Social, Culture, and Language
Ahmad Riyadi
Universitas Trunodjoyo Madura

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Subtitling Strategies from Indonesian into English In My Existence’s Animation YouTube R. Kholishul Mukhlish; Ahmad Riyadi; Sriyono Sriyono
Journal of Social, Culture, and Language Vol 5, No 1 (2026): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v5i1.36615

Abstract

This research analyzes the subtitling strategies used in translating the Indonesian animated YouTube video "Aku Lebih Nyaman Begini Eps 15” into English. Using Gottlieb (1992) framework, the study identifies ten subtitling strategies and examines how each is applied in the translated subtitles. The findings show that transfer, paraphrase, and condensation are the most frequently used strategies due to the video’s simple conversational style and its frequent use of slang and informal expressions. Less common strategies, such as deletion, expansion, imitation, decimation, resignation, and transcription, appear only when needed, particularly in cases involving cultural references, untranslatable particles, or timing constraints. Overall, the research highlights how subtitling requires balancing clarity, accuracy, and efficiency to produce readable and natural English subtitles while maintaining the meaning and tone of the original Indonesian dialogue.
Co-Authors R. Kholishul Mukhlish Sriyono Sriyono