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All Journal Jurnal Sadewa: Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya
Afrizal Yusril
Universitas Ibnu Sina
Arts Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Penerapan Project-Based Learning Berbasis Mesin Las Listrik dalam Meningkatkan Kompetensi Terapan praktek fisika dan Employability Skills Mahasiswa Yunesman Yunesman; Refdilzon Yasra; Amdani Amdani; Asrin Asrin; Afrizal Yusril
Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Vol. 4 No. 4 (2026): November: Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/semantik.v4i4.2985

Abstract

Applied Physics learning in higher education is still predominantly theory-oriented, limiting the development of students' applied competencies and employability skills required by industry. This study aimed to implement Project-Based Learning (PjBL) based on an electric welding machine to enhance students' applied physics competencies and employability skills through contextual and authentic project-based learning. The study employed a Research and Development (R&D) approach combined with a quasi-experimental design during the implementation stage. The research stages included needs analysis, model design, instructional material development, expert validation, implementation, evaluation, and model refinement. Data were collected through observations, interviews, tests, questionnaires, project assessments, and documentation, and analyzed using descriptive quantitative and qualitative techniques. The findings revealed that the developed instructional materials achieved a very high validity score of 95.43%. The implementation demonstrated excellent learning implementation (95.68%), student activity (95.86%), and lecturer activity (96.18%). Students' applied competencies improved from a mean score of 63.20 to 87.85, with an N-gain of 0.72 (high category), while employability skills reached an average of 95.48% (excellent category). These findings indicate that electric welding machine-based PjBL effectively improves applied physics competencies and employability skills, making it a promising instructional model for vocational higher education aligned with industry demands.
Perancangan Strategi Pemasaran Pendidikan untuk Meningkatkan Minat Pendaftar Program Studi Teknik Industri dan Teknik Informatika dengan Metode SWOT dan QSPM Afrizal Yusril; Yunesman Yunesman; Refdilzon Yasra
Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial Vol. 4 No. 4 (2026): November: Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosi
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sadewa.v4i4.3067

Abstract

The dynamic number of applicants and prospective new students in the Industrial Engineering and Informatics Engineering Study Programs indicates the need for a more effective and targeted educational marketing strategy. This study aims to determine an appropriate educational promotion strategy to increase prospective new student interest through the integration of Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis and the Quantitative Strategic Planning Matrix (QSPM). The study employed a descriptive approach, with data collected through observations, interviews, and questionnaires to identify the internal and external factors of the study programs. The results showed an Internal Factor Evaluation (IFE) score of 3.86 and an External Factor Evaluation (EFE) score of 3.91, placing the study programs in Cell I of the Internal–External Matrix, which represents a Growth and Build strategy. The SWOT analysis generated 12 alternative promotional strategies, which were subsequently prioritized using QSPM. The QSPM results indicated that the strategy of conducting effective promotional activities by utilizing digital technology obtained the highest Total Attractiveness Score (TAS) of 14.71 and was identified as the priority strategy. These findings indicate that optimizing digital-based educational marketing can serve as a strategic approach to expand promotional reach, strengthen the competitiveness of the study programs, and increase prospective student interest.
Co-Authors Amdani Amdani Asrin Asrin Koto, Yunesman Yasra, Refdilzon