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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Manajemen Bisnis Digital Terkini
Ulta Ratryana
Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi dan Brand Image terhadap Minat Beli Konsumen pada Produk Bittersweet By Najla Pakuwon Mall Bekasi Windi Rahma Dani; Ulta Ratryana; Rini Larasati Irawan
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5101

Abstract

The increasingly fierce competition in the culinary business demands companies to implement effective marketing strategies. Promotion and brand image are factors that can affect consumer buying interest. This research aims to find out the influence of promotion and brand image on consumer buying interest in Bittersweet by Najla Pakuwon Mall Bekasi products. The research method used is quantitative with an associative approach and multiple linear regression analysis. The research sample consisted of 96 respondents who were selected using the purposive sampling technique. The research results show that promotion has a positive and significant effect on consumer buying interest with a value of 5,340 > table 1,986. Brand image also has a positive and significant effect on consumer buying interest with a score of 3,481 > table of 1,986. Simultaneously, promotion and brand image have a positive and significant effect on consumer buying interest with a Fcalculate value of 175,963 > F table 3.09. The determination coefficient value of 79,1% shows that consumer buying interest can be explained by promotion and brand image.
Pengaruh Work Life Balance dan Motivasi Kerja terhadap Kinerja Karyawan pada Wedding Planner by Riska Else Sistiawati; Ulta Ratryana; Rini Larasati Irawan
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 4 (2026): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i4.1761

Abstract

This study aims to analyze the influence of work-life balance and work motivation on employee performance at Wedding Planner by Riska. The study was motivated by the high work demands in the wedding service industry, which may affect employees’ work-life balance, work motivation, and overall performance. A quantitative research method was employed, with data collected through questionnaires. The population consisted of 53 employees, all of whom were selected as respondents using a saturated sampling technique. Data were analyzed using multiple linear regression with the assistance of IBM SPSS Statistics 15. The esults indicate that work-life balance has a negative and significant effect on employee performance, with a significance value of 0.014 and a regression coefficient of -0.157. Work motivation has a positive and significant effect on employee performance, with a significance value of 0.000 and a regression coefficient of 0.794. Simultaneously, work-life balance and work motivation significantly affect employee performance, as evidenced by an F-value of 349.664 and a significance level of 0.000. The Adjusted R Square value of 0.931 indicates that 93.1% of the variation in employee performance can be explained by these two variables, while the remaining 6.9% is influenced by other factors outside the scope of this study. Keywords: Work-Life Balance, Work Motivation, Employee Performance.
Pengaruh Promosi Penjualan Dan Kualitas Produk Terhadap Volume Penjualan So Soft Di Toko Grosir Daerah Cibitung Prasetyo Adi Tasrifan; Ulta Ratryana; Rini Larasati Irawan
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 4 (2026): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i4.1776

Abstract

This study aims to analyze the effect of sales promotion and product quality on the sales volume of So Soft products at wholesale stores in the Cibitung area. This research was motivated by the fact that the sales volume of So Soft products has not yet reached its optimum level, which is presumed to be influenced by promotional activities and product quality. A quantitative method with a descriptive approach was employed. The study involved 96 wholesale store owners selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed with IBM SPSS Statistics through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The findings reveal that sales promotion has a positive and significant effect on sales volume, contributing 65.1%, while product quality also has a positive and significant effect, contributing 29%. Simultaneously, both variables significantly influence sales volume, as indicated by an F-value of 753.213 and an R Square of 0.942. These results suggest that improving sales promotion and maintaining product quality are essential strategies for increasing the sales volume of So Soft products at wholesale stores in the Cibitung area.
Co-Authors Else Sistiawati Prasetyo Adi Tasrifan Rini Larasati Irawan Windi Rahma Dani