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All Journal Jurnal Pertanian Terpadu Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia
Andika Priyas Prayoga
Universitas Wiraraja
Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Desain dan Komunikasi Pemasaran melalui Platform E-Commerce Produk Bawang Merah Varietas Rubaru sebagai Komoditi Unggulan Pertanian Sumenep Anis Kurli; Imam Hidayat; Deny Feri Suharyanto; Andika Priyas Prayoga; Alan Nuril Mubin; Deny Fardiansyah Putra
Jurnal Pertanian Terpadu Vol 13 No 2 (2025): Jurnal Pertanian Terpadu Jilid XIII Nomor 2 Desember 2025
Publisher : Sekolah Tinggi Pertanian Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36084/jpt..v13i2.699

Abstract

The lack of a unique design concept and effective marketing communication has made it difficult for processed agricultural products, specifically Rubaru variety shallots, to compete with other products. Local producers and entrepreneurs have yet to fully leverage packaging design as a branding tool through e-commerce platforms and social media. This study aims to optimize product design and marketing communication through a digital approach to enhance competitiveness and market reach. The research uses a qualitative exploratory method and applies a design thinking approach involving the stages of empathy, problem definition, ideation, prototyping, and testing. The findings indicate that the implementation of attractive packaging design, supported by storytelling-based marketing narratives and strategic optimization of e-commerce platforms, can significantly improve the visibility and consumer interest in Rubaru variety shallot products. The study concludes that the integration of visual communication design and digital marketing on e-commerce platforms is a key strategy in elevating the potential of processed agricultural commodities. This approach helps build a strong brand image, creates appealing and informative packaging, and fosters consumer trust in Rubaru variety shallot products in the modern market.
Analisis Peran Konten Kreator Dalam Strategi Promosi Digital Melalui Media Sosial Instagram @Ghealsy.Id Andika Priyas Prayoga; Anis Kurli; Ahmed David Anugerah; Hidayat; Deny Fardiansyah Putra
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol. 8 No. 01 (2026): Volume 08, Nomor 01, Maret 2026
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v8i01.1568

Abstract

The Instagram account @ghealsy.id has 9,600 posts, with an average of 2.35 thousand likes and 122 comments during the period from January to October 2026. This study aims to analyze the role of content creators in supporting digital promotion strategies through the Instagram account @ghealsy.id, particularly in the stages of content planning, production, publication, and evaluation. This study employs a qualitative method with a descriptive-analytical approach. Data were collected through interviews with the account owner and creative team, observations of the content creation and management processes, and documentation studies involving photographs, videos, captions, and engagement data, including likes, comments, and views. The findings indicate that content creators play a role in expanding audience reach through the presentation of engaging and informative visual promotional content. Nevertheless, audience engagement fluctuates across individual publications. This is reflected in the increase in views from 185,000 to 1,500,000 between January and August 2026. Meanwhile, the engagement rates recorded in July and August indicate the need to evaluate content production strategies. Such evaluation should focus on developing content that not only attracts attention and increases viewership but also encourages audience interaction and strengthens consumer interest in the promoted products in a sustainable manner.
Co-Authors Ahmed David Anugerah Alan Nuril Mubin Anis Kurli Deny Fardiansyah Putra Deny Feri Suharyanto Hidayat Imam Hidayat