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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Socius: Social Sciences Research Journal
Amir Makhmud Zain Nasution
Universitas Alwashliyah
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH EFEKTIVITAS PROMOSI ONLINE TERHADAP BRAND AWARENESS PRODUK ALAT PANCING DI TOKO REZEKI PANCING ACEH SINGKIL Fitri Wahyuni; Amir Makhmud Zain Nasution; Ilfi Rahmi Putri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i5.7336

Abstract

Abstract: his study aims to determine the effect of online promotion effectiveness on brand awareness of fishing gear products at Rezeki Pancing Store, Aceh Singkil. Employing a quantitative associative method, the study utilized purposive sampling with 35 respondents. Data were collected via questionnaires and analyzed using simple linear regression, t-test, and the coefficient of determination. The results indicate that online promotion effectiveness has a positive and significant effect on brand awareness, with a t-count of 34.985 > t-table of 2.037 and a significance level of <0.001. The coefficient of determination (R²) of 0.975 demonstrates that 97.5% of the variation in brand awareness is explained by online promotion effectiveness.. Keyword: Brand Awareness; Digital Marketing; Fishing Gear; Online Promotion Effectiveness; Social Media.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh efektivitas promosi online terhadap peningkatan Brand Awareness pada usaha alat pancing Rezeki Pancing di Kabupaten Aceh Singkil. Penelitian ini menggunakan metode kuantitatif asosiatif dengan teknik purposive sampling melibatkan 35 responden. Pengumpulan data dilakukan melalui kuesioner, kemudian dianalisis menggunakan regresi linier sederhana, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa efektivitas promosi online berpengaruh positif dan signifikan terhadap Brand Awareness, dibuktikan dengan nilai t hitung sebesar 34,985 > t tabel 2,037 dan signifikansi <0,001. Nilai koefisien determinasi (R²) sebesar 0,975 menunjukkan bahwa 97,5% variasi Brand Awareness dijelaskan oleh efektivitas promosi online. Kata kunci : Alat Pancing; Brand Awareness; Efektivitas Promosi Online; Pemasaran Digital; Media Sosial.
The Influence of Work Environment and Institutional Transparency on Donor Loyalty at Baitul Maal Hidayatullah (BMH) North Sumatra Representative Office Noperius N; Amir Makhmud Zain Nasution; Widia Wardhani; Hablil Ikhwana
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 4 (2026): November 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23569206

Abstract

This study aims to analyze the partially and simultaneous influence of the work environment and institutional transparency on donor loyalty at Baitul Maal Hidayatullah (BMH) North Sumatra Representative Office. The research method utilized a quantitative approach with multiple linear regression analysis. The sample comprised 182 respondents who were active muzakki or donors at BMH North Sumatra. The research instrument met the criteria for validity and reliability, as well as passed classical assumption tests (normality, multicollinearity, and heteroscedasticity). The multiple linear regression equation obtained was Y = 4.829 + 0.146 X1 + 0.083 X2. The partial t-test results indicated that the work environment has a positive and significant effect on donor loyalty (tcount 2.157 ttable 1.973; p = 0.032 0.05). Similarly, institutional transparency partially exerts a positive and significant effect on donor loyalty (tcount 2.050 ttable 1.973; p = 0.042 0.05). The simultaneous F-test results confirmed that work environment and institutional transparency jointly exert a significant effect on donor loyalty (Fcount 4.352 Ftable 3.05; p = 0.014 0.05) with a coefficient of determination (R2) of 0.046 (4.6%). In conclusion, continuously improving the quality of the work environment/amil service and enhancing the transparency of financial reports and programs serve as vital strategies in strengthening donor loyalty and retention at BMH North Sumatra.
The Effect of Employee Transfer on Performance Optimization and Work Environment Quality at PT Indomaret Medan Branch Agus Salim Siregar; Amir Makhmud Zain Nasution; Elwardi Hasibuan; Hablil Ikhwana
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 4 (2026): November 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23760435

Abstract

This study was conducted to analyze the effect of employee transfers on performance optimization and work environment quality at PT Indomaret Medan Branch. Employee transfer is one of the human resource management strategies implemented by companies to improve organizational effectiveness through the placement of employees according to their abilities, skills, and operational needs. This research employed a quantitative approach with an associative research design. The study population consisted of 874 office employees of PT Indomaret Medan Branch, with a sample of 672 respondents selected using the Proportional Random Sampling technique. Data were collected through questionnaires designed based on a Likert scale. Furthermore, the data were analyzed using SPSS version 26 through a series of statistical tests, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results revealed that employee transfers have a positive and significant effect on employee performance optimization. This finding is indicated by a t-value of 8.549 with a significance level of 0.000. On the other hand, work environment quality was also proven to have a positive and significant effect on employee performance optimization, with a t-value of 10.854 and a significance level of 0.000. Simultaneous testing showed that employee transfers and work environment quality jointly have a positive and significant effect on employee performance optimization, as indicated by an F-value of 186.472 with a significance level of 0.000. In addition, the coefficient of determination (R²) of 0.531 indicates that 53.1% of the variation in employee performance optimization can be explained by these two variables, while the remaining 46.9% is influenced by other factors not examined in this study.
The Influence of Village Administrative Service Quality on Community Satisfaction in Sabungan Village, Sungai Kanan District, South Labuhan Batu Regency Siti Muharram Ritonga; Amir Makhmud Zain Nasution; Ilfi Rahmi Putri; Hablil Ikhwana
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 4 (2026): November 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23695221

Abstract

The quality of village administrative services is a key factor in building community satisfaction and trust. Ideal public service requires a process that is fast, accurate, friendly, and compliant with procedures. However, its implementation is often constrained by slow processes, sub-optimal information delivery, and limited supporting facilities. This study aims to determine the service quality of village staff, measure the level of community satisfaction, and analyze the influence of service quality on community satisfaction at the Sabungan Village Office. This study employs a quantitative method with a survey approach. The sample consists of 100 respondents from Sabungan Village selected using purposive sampling. Data collection was carried out through questionnaires, observation, and documentation. The service quality variable was measured using five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy), while community satisfaction was measured based on service procedures, requirements, staff discipline, responsibility, staff competence, fairness, and cost certainty. Data were analyzed using SPSS software through validity tests, reliability tests, and hypothesis testing.
Co-Authors Agus Salim Siregar Elwardi Hasibuan, Elwardi Fitri Wahyuni Hablil Ikhwana Noperius N Putri, Ilfi Rahmi Siti Muharram Ritonga Widia Wardhani