Septiani, Made Sera
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Strategic Management of Tourism at Gangga Buyan Pancasari Tourism Park Septiani, Made Sera; Savitri, Ni Wayan Gita Sadhana
Tourism and Hospitality Insights Vol. 1 No. 1 (2025): July
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1135

Abstract

Introduction: In the era of modern tourism, proper management is key to maintaining a balance between economic growth, environmental preservation, and the well-being of local communities. Gangga Buyan Pancasari Tourism Park possesses natural potential as an ecotourism-based attraction, yet it faces various challenges in terms of management and environmental sustainability. Methods: This study aims to identify the current tourism management practices and analyze sustainable and effective tourism management strategies based on management capacity. Data were collected through observation, in-depth interviews, and documentation, including recordings and notes. Qualitative data were analyzed using NVivo software, and the management strategies were formulated through a SWOT analysis. Results: The management of Gangga Buyan Pancasari Tourism Park is currently handled by BUMDes Panca Giri Kencana; however, internal conflicts among stakeholders still exist. The tourism management strategy focuses on sustainability, active community participation, and environmental protection. The strategies include: (1) S-O: development of online media, collaboration between village and regional governments; (2) S-T: promotion of tourist environmental awareness programs, development of nature, cultural, and spiritual events; (3) W-O: transparency in retribution use, utilization of temple land (pelaba pura) for tourism activities; and (4) W-T: disaster mitigation planning and pentahelix synergy in management. Conclusion: Sustainable tourism management in Gangga Buyan Pancasari requires collaborative governance, community engagement, environmental protection, and strategic planning to address existing internal challenges and maximize ecotourism potential.
The Role of the Government in the Development of Lodtunduh Tourism Village Savitri, Ni Wayan Gita Sadhana; Septiani, Made Sera
Tourism and Hospitality Insights Vol. 1 No. 1 (2025): July
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1136

Abstract

Introduction: The development of tourism villages has become a key strategy to improve community welfare and regional competitiveness, particularly in the post-Covid-19 era, which emphasizes quality and sustainable tourism. Lodtunduh Village in Gianyar Regency was designated a tourism village in 2019 due to its unique natural, cultural, and man-made attractions, as well as its strategic location as a buffer zone for the Ubud tourism area. However, its development still faces several challenges, including low human resource capacity, limited access to capital, weak networking, inadequate institutional management, and suboptimal promotion. Methods: This study employs a qualitative approach with data collected through observation, in-depth interviews with stakeholders, and literature review. The data were analyzed using NVivo software to identify key themes related to the role of government in tourism village development. Results: The findings show that the government plays a strategic role in four main aspects: (1) community capacity building, (2) formulation of regulations and designation of tourism village status, (3) promotion of tourism potentials, and (4) provision of financial support through village fund allocations. Conclusion: The active involvement of both local and village governments is proven to be a determining factor in fostering a participatory and sustainable development of Lodtunduh Tourism Village. Cross-sectoral synergy and the strengthening of local institutions are essential prerequisites to realize a tourism village that delivers long-term economic, social, and cultural benefits for the local community.