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Septiani, Made Sera
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Humanities Environmental Science Social Sciences

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Strategic Management of Tourism at Gangga Buyan Pancasari Tourism Park Septiani, Made Sera; Savitri, Ni Wayan Gita Sadhana
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1135

Abstract

Introduction: In the era of modern tourism, proper management is key to maintaining a balance between economic growth, environmental preservation, and the well-being of local communities. Gangga Buyan Pancasari Tourism Park possesses natural potential as an ecotourism-based attraction, yet it faces various challenges in terms of management and environmental sustainability. Methods: This study aims to identify the current tourism management practices and analyze sustainable and effective tourism management strategies based on management capacity. Data were collected through observation, in-depth interviews, and documentation, including recordings and notes. Qualitative data were analyzed using NVivo software, and the management strategies were formulated through a SWOT analysis. Results: The management of Gangga Buyan Pancasari Tourism Park is currently handled by BUMDes Panca Giri Kencana; however, internal conflicts among stakeholders still exist. The tourism management strategy focuses on sustainability, active community participation, and environmental protection. The strategies include: (1) S-O: development of online media, collaboration between village and regional governments; (2) S-T: promotion of tourist environmental awareness programs, development of nature, cultural, and spiritual events; (3) W-O: transparency in retribution use, utilization of temple land (pelaba pura) for tourism activities; and (4) W-T: disaster mitigation planning and pentahelix synergy in management. Conclusion: Sustainable tourism management in Gangga Buyan Pancasari requires collaborative governance, community engagement, environmental protection, and strategic planning to address existing internal challenges and maximize ecotourism potential.
The Role of the Government in the Development of Lodtunduh Tourism Village Savitri, Ni Wayan Gita Sadhana; Septiani, Made Sera
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1136

Abstract

Introduction: The development of tourism villages has become a key strategy to improve community welfare and regional competitiveness, particularly in the post-Covid-19 era, which emphasizes quality and sustainable tourism. Lodtunduh Village in Gianyar Regency was designated a tourism village in 2019 due to its unique natural, cultural, and man-made attractions, as well as its strategic location as a buffer zone for the Ubud tourism area. However, its development still faces several challenges, including low human resource capacity, limited access to capital, weak networking, inadequate institutional management, and suboptimal promotion. Methods: This study employs a qualitative approach with data collected through observation, in-depth interviews with stakeholders, and literature review. The data were analyzed using NVivo software to identify key themes related to the role of government in tourism village development. Results: The findings show that the government plays a strategic role in four main aspects: (1) community capacity building, (2) formulation of regulations and designation of tourism village status, (3) promotion of tourism potentials, and (4) provision of financial support through village fund allocations. Conclusion: The active involvement of both local and village governments is proven to be a determining factor in fostering a participatory and sustainable development of Lodtunduh Tourism Village. Cross-sectoral synergy and the strengthening of local institutions are essential prerequisites to realize a tourism village that delivers long-term economic, social, and cultural benefits for the local community.
Bandung Rangki Traditional House Storytelling in Cultural Heritage Tourism of Pedawa Village Septiani, Made Sera; Savitri, Ni Wayan Gita Sadhana
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21156

Abstract

Introduction: Pedawa Tourism Village in Buleleng Regency is a Bali Aga village that preserves a rich cultural heritage. One of its most significant cultural assets is the Bandung Rangki Traditional House, which embodies architectural, spiritual, social, and philosophical values of the Bali Aga community and has the potential to be developed as a cultural heritage tourism attraction. Methods: This study employed a qualitative research approach. Data were collected through direct observation, in-depth interviews with traditional house owners, and literature review. Data analysis was conducted using qualitative techniques, including data reduction, data presentation, and conclusion drawing. Results: The findings reveal that the Bandung Rangki Traditional House represents strong local wisdom reflected in its architectural form, spatial layout based on the hulu–teben concept, and multifunctional interior integrating residential, domestic, and sacred functions. Storytelling analysis using the 5W+1H approach highlights narratives related to historical origins, social structure, cultural traditions, and moral, religious, educational, and ethical values. These narratives enhance visitors’ understanding of the house as a living cultural heritage. Conclusion: The study concludes that storytelling plays a crucial role in strengthening the cultural meaning of the Bandung Rangki Traditional House and enhancing its attractiveness as a sustainable cultural heritage tourism asset. Integrating storytelling into heritage interpretation supports the development of Pedawa Tourism Village as a culturally based and sustainable tourism destination.
Cultural Heritage Tourism Development at Goa Gajah, Bedulu Village, Gianyar Regency Savitri, Ni Wayan Gita Sadhana; Septiani, Made Sera
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21157

Abstract

Introduction: Indonesia possesses rich cultural diversity that serves as a key asset in the development of cultural heritage tourism, particularly in Bali Province, where cultural tourism is the core of tourism development. Goa Gajah, located in Bedulu Village, Gianyar Regency, is a cultural heritage site that functions as a living monument as well as a tourist attraction. This study aims to examine the cultural heritage potential of Goa Gajah and analyze its development as a cultural heritage tourism attraction. Methods: This research employed a qualitative approach. Data were collected through direct observation, in-depth interviews, and literature review. Informants were selected using purposive sampling, involving members of the local tourism awareness group (Kelompok Sadar Wisata). Data were analyzed using qualitative data analysis techniques. Results: The findings indicate that Goa Gajah possesses high historical, religious, archaeological, and spiritual values, reflected in the presence of meditation caves, Hindu–Buddhist statues, reliefs, ancient bathing pools, and religious functions that remain active to this day. The development of Goa Gajah tourism is carried out through an integrative approach involving collaboration between the local government, the Cultural Heritage Preservation Authority, and the local community, with a strong emphasis on conservation principles. Conclusion: The development of Goa Gajah as a cultural heritage tourism attraction has significant potential to support sustainable tourism, strengthen local cultural identity, and provide social and economic benefits for the local community while maintaining the preservation of cultural heritage assets.
Co-Authors Savitri, Ni Wayan Gita Sadhana