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All Journal Al-Ard: Jurnal Teknik Lingkungan IJIES (International Journal of Innovation in Enterprise System)
Hadining, Aulia
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Computer Science & IT Control & Systems Engineering Environmental Science

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The Effect of Motivation-Opportunity-Ability (MOA) Framework in SME's Social Media Marketing Adoption Hersyah, Mohammad Hafiz; Hadining, Aulia
International Journal of Innovation in Enterprise System Vol. 4 No. 1 (2020): International Journal of Innovation in Enterprise System
Publisher : School of Industrial and System Engineering, Telkom University

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Abstract

This research aimed to find out the factors which affected UKM/SME (small and medium sized enterprises) in adopting Facebook Ads. The factors utilized adoption model which has been developed in previous research by inserting Opportunity and Ability factors as a moderating effect between the influence of intention to use facebook ads toward the adoption of facebook ads. The background of this study was the need for the demand for the use of information technology, especially social networking in SME communication with consumers. This was intended to make SMEs survive in current technological developments. The model used in this research consisted of ten variables with nine hypotheses. Based on a survey of 100 SMEs in Indonesia, it was found that social image and perceived usefulness had a positive influence on intention to use Facebook Ads. However, there was no moderation effect from the Opportunity and Ability variable groups toward the relationship between Intention to use Facebook ads to Facebook Ads Adoption.
Analisis Faktor yang Mempengaruhi Perilaku Masyarakat untuk Berpartisipasi dalam Program Citarum Harum Hadining, Aulia; Kusnadi; Sari, Gina Lova; Sudarjat, Hadi
Al-Ard: Jurnal Teknik Lingkungan Vol. 5 No. 2 (2020): March
Publisher : Department of Environmental engineering, Faculty of Science and Technology, Islamic State University Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/alard.v5i2.868

Abstract

The behavior of people who depend on the Citarum River Watershed (DAS Citarum) in disposing of waste has a direct impact on the damage and pollution experienced by the Citarum River. Therefore, the Citarum Harum program by the government is expected to change the Citarum River Watershed (DAS Citarum) community more importantly in terms of waste management. The purpose of this study is to determine the factors that influence the behavioral intention of the Citarum watershed community to realize the Citarum Harum. This research was conducted by surveying through questionnaires to 170 respondents. After collecting data, the data then processed using Partial Least Square (PLS) method with SmartPLS 3.0 software. The results of this study indicate that the Perceived Behavioral Control (PBC), Incentive Measure (IM), and Personal Norm (PN) factors significantly influence the Behavioral Intention (BI) respectively amount 16.3%, 15.9%, and 19.1%. While the Knowledge Theory (ETK) and Environmental Practices Knowledge factors influence the Attitude Towards Behavior (ATT) to understand in actualize citarum harum program respectively amount 38.4% and 21.7%.
Co-Authors Gina Lova Sari Hersyah, Mohammad Hafiz Kusnadi Sudarjat, Hadi