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All Journal IKRA-ITH EKONOMIKA Solo Universal Journal of Islamic Education and Multiculturalism
Irwan Musriza Harahap
Politeknik Negeri Medan, Medan
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Pengaruh Digital Marketing dan Perilaku Konsumen terhadap Keputusan Pembelian Kolang-Kaling di Simantin Pane Dame Palestina Ambarita; Harris P Nasution; Suri Purnami; Irwan Musriza Harahap
IKRAITH-EKONOMIKA Vol. 9 No. 3 (2026): IKRAITH-EKONOMIKA Vol 9 No 3 November 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i3.7685

Abstract

Penelitian ini menguji pengaruh digital marketing dan perilaku konsumen terhadap keputusanpembelian kolang-kaling di Desa Simantin Pane Dame, Kecamatan Panei, Kabupaten Simalungun.Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Sampel terdiri atas100 konsumen yang dipilih melalui purposive sampling dengan kriteria berusia minimal 17 tahundan pernah membeli kolang-kaling sedikitnya dua kali dalam enam bulan terakhir. Datadikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda.Hasil menunjukkan bahwa digital marketing secara parsial belum berpengaruh signifikan terhadapkeputusan pembelian (t = 1,491; Sig. = 0,139), sedangkan perilaku konsumen berpengaruh positifdan signifikan (t = 3,325; Sig. = 0,001). Secara simultan kedua variabel berpengaruh signifikan (F= 34,440; Sig. = 0,001). Model menghasilkan persamaan Y = 9,103 + 0,174X1 + 0,452X2 dan R²sebesar 0,415. Artinya, 41,5% variasi keputusan pembelian dapat dijelaskan oleh digital marketingdan perilaku konsumen. Temuan menegaskan bahwa dalam konteks agroindustri lokal, perilakukonsumen menjadi faktor individual yang lebih kuat, sementara digital marketing masihmemerlukan pengelolaan yang lebih terstruktur agar mampu memengaruhi keputusan pembeliansecara langsung.
Inclusive Community Engagement in Mosque Networks: Developing a Communication Model for a Multicultural Society through a Case Study of FOSIL BKM Medan Muhammad Dalim; Agus Edy Rangkuti; Irwan Musriza Harahap; Suriyadi Suriyadi
Solo Universal Journal of Islamic Education and Multiculturalism Vol. 4 No. 01 (2026): Solo Universal Journal of Islamic Education and Multiculturalism
Publisher : Walidem Institute and Publishing (WIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sujiem.v4i01.637

Abstract

Objective: This study analyzes communication and inclusive community engagement in FOSIL BKM Medan and develops an initial communication model for mosque networks in a multicultural society. Theoretical framework: The study draws on participatory communication, social capital, collaborative governance, and symbolic interaction to explain relationships between dialogue, trust, collective action, and organizational meaning. Literature review: Previous studies address religious volunteering, community empowerment, and collaboration. The remaining question concerns how relational closeness becomes traceable decisions and coordinated action across mosque organizations while accommodating different community perspectives. Methods: A qualitative single-case approach uses participant observation, in-depth interviews, focus group discussions, and organizational document analysis. Interview excerpts from Informants support thematic interpretation. Analysis involves data condensation, presentation, verification, and pattern matching, distinguishing reported practices from normative policy proposals. Results: The accounts identify silaturahim as relational capital and emphasize documented follow-up, responses to aspirations, transparent commitments, and complementary digital and direct communication. These themes inform seven CECMN components: needs and asset mapping, structured dialogue, joint planning, collaborative implementation, network strengthening, hybrid communication, and participatory evaluation. Four propositions connect voice with influence, trust with commitment, networks with resources, and experience with learning. Implications: The model offers guidance for inclusive dialogue, responsibility allocation, and shared learning within Medan’s culturally plural setting. North Sumatran relational traditions provide contextual insights without establishing interethnic or interfaith outcomes. Implementation testing remains necessary. Novelty: The contribution is a context-specific integration of relational communication mechanisms and governance supports in the Community Engagement Communication Model for Mosque Network.
Co-Authors Agus Edy Rangkuti Dalim, Muhammad Harris P Nasution Palestina Ambarita Suri Purnami Suriyadi Suriyadi