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All Journal Jurnal Manajemen dan Teknologi
Ratnawita Ratnawita
University of Mitra Bangsa
Decision Sciences, Operations Research & Management Other

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Pengaruh Kepercayaan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Dian Arisanti; Lalang Saksono; Silvia Ekasari; Elizabeth Elizabeth; Ratnawita Ratnawita
Jurnal Manajemen dan Teknologi Vol. 3 No. 2 (2026): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v3i2.2058

Abstract

Intensifying business competition requires every company to maintain its customers through the development of strong customer loyalty. This research aims to analyze the influence of customer trust and customer satisfaction on customer loyalty. The study employs a quantitative approach with a descriptive and verificative research design. The research sample comprises 150 respondents selected using non-probability sampling with purposive sampling method. Data analysis was conducted using IBM SPSS Statistics software. The findings demonstrate that customer trust and customer satisfaction, both individually and simultaneously, have a positive and significant influence on customer loyalty. The coefficient of determination indicates that 68.9% of the variation in customer loyalty can be explained by customer trust and satisfaction, while the remaining portion is influenced by other variables not examined in this study. The research implications affirm that strengthening customer trust and enhancing customer satisfaction constitute fundamental strategies for building sustainable customer loyalty.
Pengaruh E-Recruitment, Employee Branding, dan Kompensasi terhadap Intention to Apply for a Job Ratnawita Ratnawita; Kevin Indajang; Lasrida Sigalingging; Sri Maryanti; Akhmad Baidun
Jurnal Manajemen dan Teknologi Vol. 3 No. 2 (2026): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v3i2.2059

Abstract

Competition for qualified employees encourages companies to implement effective recruitment strategies through digital technology, corporate image development, and competitive compensation. This study aims to analyze the effects of e-recruitment, employee branding, and compensation on intention to apply for a job. A quantitative approach with a descriptive and verificative design was employed. The sample consisted of 250 respondents selected using a non-probability sampling technique with a purposive sampling method. Data were analyzed using IBM SPSS Statistics. The results indicate that e-recruitment, employee branding, and compensation have positive and significant effects on job application intention, both partially and simultaneously. The coefficient of determination of 78.6% indicates that the three variables explain the variation in job application intention, while the remaining 21.4% is influenced by other factors. These findings suggest that efficient digital recruitment systems, a positive corporate image, and fair, competitive compensation play important roles in increasing a company's attractiveness to prospective employees.
Pengaruh Green Marketing dan Brand Reputation terhadap Keputusan Pembelian Silvia Ekasari; Lalang Saksono; Elizabeth Elizabeth; Bryant Ritchie Trisnodjojo; Ratnawita Ratnawita
Jurnal Manajemen dan Teknologi Vol. 3 No. 2 (2026): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v3i2.2060

Abstract

Growing consumer awareness of environmental issues has prompted companies to implement green marketing strategies to meet sustainable needs while building positive brand reputation. This study examines the influence of green marketing and brand reputation on consumer purchase decisions. Using a quantitative approach with descriptive-verificative design, the research involved 150 respondents through purposive sampling technique. Data were analyzed using IBM SPSS Statistics. Results demonstrate that green marketing and brand reputation have positive and significant effects on purchase decisions, both individually and simultaneously. The coefficient of determination of 72.4% indicates that both independent variables explain the variance in purchase decisions, while 27.6% is influenced by other factors. The findings confirm that combining environmentally friendly marketing strategies with credible brand reputation serves as an effective driver of consumer purchase decisions in an increasingly environmentally conscious market.
Co-Authors Akhmad Baidun Bryant Ritchie Trisnodjojo Dian Arisanti Elizabeth Elizabeth Kevin Indajang Lalang Saksono LASRIDA SIGALINGGING Silvia Ekasari Sri Maryanti