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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat
Syahwaliza Chani'atul Chabibbah
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PEMBERDAYAAN UMKM MEDOKAN AYU MELALUI INOVASI DIGITALISASI GUNA MEMPERKUAT IDENTITAS USAHA Syahwaliza Chani'atul Chabibbah; Auditya Desvananda Putra Purwanto; Lili Sulafasyah; Roziana Febrianita
ABIDUMASY Vol 7 No 2 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v7i2.10116

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia’s economic development. However, many business actors still face challenges in utilizing digital technology to strengthen thei business identity. This community service program aimed to enchance digital literacy and branding capabilities among MSMEs actors in Medokan Ayu Village, SUrabaya. Conducted by Group 77 of the KKN SDGs Program from UPN “Veteran” Jawa Timur, the program consisted of three main stages: education, training, and mentoring. The materials provides included social media branding strategies the introduction of brand achetype concepts, and content creation using digital design tools. The result show a notable improvement in partisipants understanding of business identity and their ability to implement digital branding techniques in thei business operations. This initiative demonstrates that an educationalapproach based on digital innovation can be an effective strategy for supporting the transformation of micro-operations. This initiative demonstrates that an educational approach based on digital innovation can be an effective strategy for supporting the transformation of micro-enterprises toward a more adaptive and competitive business ecosystem in the digital era.
Co-Authors Auditya Desvananda Putra Purwanto Lili Sulafasyah Roziana Febrianita