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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Syihabudin
Universitas Sultan Ageng Tirtayasa
Economics, Econometrics & Finance Social Sciences

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Pengaruh Marketing Mix Syariah (7P) terhadap Minat Beli Produk Jasa (Studi Kasus pada PT. Nurul Muflihun Al-Barokah Cabang Serang) Zahratul Muharromah; Syihabudin; Najmudin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.22916

Abstract

This study aims to analyze the influence of the Sharia Marketing Mix (7P) on the purchase interest of service products at PT. Nurul Muflihun Al-Barokah Serang Branch. The Sharia Marketing Mix consists of seven elements: product, price, place, promotion, people, process, and physical evidence. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to consumers of PT. Nurul Muflihun Al-Barokah. Direct observations of potential pilgrims and interviews with PT. Nurul Muflihun Al-Barokah staff and Umrah pilgrims were also conducted. The results of multiple linear regression analysis show that the variables of product, price, promotion, people, process, and physical evidence significantly influence consumer purchase interest, while the variable of place does not show significant influence. These findings indicate the importance of focusing on product, price, promotion, people, process, and physical evidence in marketing strategies to increase consumer purchase interest. This research is expected to contribute to the development of more effective marketing strategies in the Sharia-based service industry. Keyword: Purchase Interest, Service Pruducts, Sharia Marketing Mix
Analisis Penerapan Etika Bisnis Islam dalam Membangun Loyalitas Konsumen (Studi Kasus Kafe Cavelet) Ratu Sulastri; Syihabudin; Muhamad Fakhrudin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.22985

Abstract

The purpose of this research is to describe in detail about Islamic business ethics in building consumer loyalty at Cavelet Cafe. This research is located on jl. Palka cipelem, paleh kec. Pabuaran kab. Serang prov. Banten. Researchers took samples and data through interviews with the owner, employees, and consumers of this Cavelet cafe. In this study the total number of informants was 2 people. The data validity test technique used is the trigulation technique. While the data analysis technique used is a qualitative data analysis technique consisting of data reduction, data presentation, and conclusions. The results of this study indicate that the Islamic business practices carried out by Cavelet Cafe have been carried out according to Islamic business activities based on Islamic business ethics. However, this cavelet cafe has not fully implemented indicators of building good relationships with consumers and ihsan or benevolence in serving consumers. The implementation of the principles of Islamic business ethics in increasing customer loyalty has been implemented quite well although there are still shortcomings in one of the principles. The level of consumer loyalty at Cavelet Cafe as a whole is good, but there are still some consumers who state that it is not good for consumers, so consumers are reluctant to make repeat purchases and recommendations to prospective buyers or other buyers. Keywords: Islamic Business Ethics; Consumer Loyalty
Pengaruh Viral Marketing, Etika Bisnis, dan Online Customer Review Terhadap Keputusan Pembelian dalam Perspektif Ekonomi Islam (Studi Kasus pada Pembeli Bakso Goreng Raja Ngemil di Marketplace Shopee) Dinda Dwi Amalia; Syihabudin; Muhamad Fakhrudin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.23071

Abstract

This research aims to analyze the influence of viral marketing, Islamic business ethics, and online customer reviews in influencing purchasing decisions for Bakso Goreng Raja Ngemil. The sampling technique used in this research uses the Cochran formula because the population size is not known with certainty with the number of respondents being 102 people using a Likert scale measuring instrument. The analysis tool used is SPSS 25.0. The research results show that 1) Viral marketing has a positive and significant effect on purchasing decisions, 2) Islamic business ethics has a positive and significant effect on purchasing decisions, 3) Online Customer Reviews has a positive and significant effect on purchasing decisions. Keyword: Islamic Business Ehicsm, Online Customer Review, Purchase Decisions, Viral Marketing
Analisis Strategi LAZ Daarut Tauhid Peduli (DT Peduli) dalam Proses Fundraising Zakat di Kota Serang Nicky Syam Rijal; Syihabudin; Muhammad Abduh
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26755

Abstract

Kajian ini bertujuan untuk menganalisis strategi fundraising zakat yang diterapkan oleh LAZ Daarut Tauhid Peduli (DT Peduli) di Kota Serang dengan menggunakan pendekatan PESTLE. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa DT Peduli berhasil meningkatkan penghimpunan dana secara signifikan dalam tiga tahun terakhir melalui kombinasi strategi langsung dan tidak langsung. Meskipun demikian, tantangan masih ada terutama pada penguatan SDM dan digitalisasi.
Tinjauan Fiqih Muamalah terhadap Jual Beli Online dalam Layanan Shopeefood pada Aplikasi Shopee Bintang Firmansyah; Syihabudin; Muhamad Fakhrudin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26818

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana jual beli online dalam Layanan Shopeefood pada Aplikasi Shopee ditinjau dari perspektif fiqih muamalah. Metode penelitian yang digunakan dalam penelitian ini ialah metode penelitian kualitatif dengan pendekatan studi kasus. Pendekatan studi kasus dipilih karena penelitian ini bertujuan untuk mengeksplorasi dan menganalisis secara mendalam bagaimana prinsip-prinsip fiqih muamalah diterapkan dalam transaksi jual beli online dalam layanan Shopeefood pada aplikasi Shopee. Berdasarkan Hasil Penelitian ini, dapat disimpulkan bahwa mekanisme Jual Beli online dalam layanan Shopeefood mengandung beberapa jenis akad yang sah menurut Fiqih Muamalah, dilakukan secara transparan, dan tidak mengandung unsur yang diharamkan. Oleh karena itu, transaksi semacam ini diperbolehkan dalam Islam, selama tetap memenuhi prinsip kejelasan, kerelaan, dan keadilan
Co-Authors Abduh, Muhammad Bintang Firmansyah Dinda Dwi Amalia Muhamad Fakhrudin Najmudin Najmudin Nicky Syam Rijal Ratu Sulastri Zahratul Muharromah