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All Journal Danadyaksa: Post Modern Economy Journal
Ikhsanuddin Ramadhan
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Online Customer Reviews, Brand Trust, and Perceived Value on Repurchase Intention of Hotto on TikTok in Surabaya City Ikhsanuddin Ramadhan; Siti Aminah
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 2 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i2.667

Abstract

This study aims to analyze the influence of Online Customer Reviews, Brand Trust, and Perceived Value on Repurchase Intention of Hotto products on TikTok in Surabaya City. This research employs a quantitative approach using a purposive sampling technique. The respondents are consumers who reside in Surabaya City and have previously purchased Hotto products through TikTok. The sample size in this study consists of 105 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that Online Customer Reviews, Brand Trust, and Perceived Value have a positive and significant effect on Repurchase Intention of Hotto products on TikTok in Surabaya City.
Co-Authors Siti Aminah