Articles
<![CDATA[Pengaruh Citra Merek Dan Persepsi Harga Terhadap Keputusan Pembelian Laptop Merek Asus Di Toko Risky Media Komputer ]]>
<![CDATA[Redina Restu Hapsari]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v10i1.1838
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan persepsi harga terhadap keputusan pembelian laptop merek ASUS di toko Risky Media Komputer. Responden dalam penelitian ini adalah konsumen toko Risky Media Komputer yang pernah membeli laptop merek ASUS. Jumlah responden sebanyak 100 orang. pengambilan sampel menggunakan metode accidental sampling. Pengumpulan data menggunakan kuesioner. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS). Berdasarkan analisis data dan hasil pembahasan dapat diketahui bahwa: 1) Citra merek (X1) berpengaruh positif terhadap keputusan pembelian (Y) dapat diterima, dengan path coefficients sebesar 0.324084, dan nilai T-statistic sebesar 3.132602 > 1,96 (dari nilai tabel Zα = 0,05). 2) Persepsi harga (X2) berpengaruh positif terhadap keputusan pembelian (Y) dapat diterima, dengan path coefficients sebesar 0.522840, dan nilai T-statistic sebesar 6.144804 > 1,96 (dari nilai tabel Zα = 0,05). Kesimpulannya adalah citra merek dan persepsi harga memberikan kontribusi terhadap keputusan pembelian laptop Asus.]]>
<![CDATA[STRATEGI PROMOSI MENGGUNAKAN SOSIAL MEDIA UNTUK MENGOPTIMALKAN BRANDING DESA WISATA ]]>
<![CDATA[Syanindita Aurelya A.W.S]]>;
<![CDATA[Siti Hotiah B.S.B.D.S]]>;
<![CDATA[Siti Aminah]]>;
<![CDATA[Delly Nofiani]]>
<![CDATA[ KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[FKIP Universitas Samawa ]]>
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<![CDATA[Desa wisata merupakan suatu desa yang wilayahnya dijadikan sebuah destinasi wisata karena mempunyai potensi menarik seperti kenampakan alam, warisan budaya dan hasil ciptaan dari kreatifitas warganya. Kelurahan Gading, Surabaya dan Desa Penanggal, Lumajang merupakah dua wilayah yang memiliki potensi wisata masing-masing namun PokDarWisnya masih minim pengetahuan terkait branding melalui sosial media atau yang biasa disebut dengan digital marketing. Untuk itu, metode yang dilakukan dalam kegiatan pengabdian masyarakat ini adalah penyuluhan terhadap para anggota kelompok sadar wisata yang dilakukan untuk memberikan pemahaman terkait pentingnya promosi melalui sosial media. Hasil yang didapatkan adalah pmbuatan akun Instagram sebagai media promosi masing-masing Desa Wisata serta pembuatan rancangan konten dengan tujuan akun Instagram tersebut dapat berjalan dengan aktif. Rencana keberlanjutan dari kegiatan ini adalah penggunaan Instagram yang optimal serta penggunaan akun media sosial lainnya seperti Tiktok atau pun YouTube.]]>
<![CDATA[PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN IPHONE ]]>
<![CDATA[Muhamad Salas Putra]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI ]]>
Publisher : <![CDATA[STKIP Persada Khatulistiwa Sintang ]]>
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DOI: 10.31932/jpe.v7i2.1692
<![CDATA[Technological developments in the field of communication are very fast, so that smart phones are created which have quite a lot of uses. In 2007 the big technology company Apple made a breakthrough where Apple launched its first smartphone called the Iphone by running the Iphone OS operating system. The purpose of this study was to analyze the effect of brand image on Iphone purchasing decisions and to analyze the effect of price perceptions on Iphone buying decisions. The sample used was 60 respondents. The research method used in this research is quantitative method. The population in this study were active students of the Faculty of Economics and Business UPN "Veteran" East Java, with a total sample of 60 respondents. Data analysis technique uses partial least squares. The results of this study indicate that Brand Image contributes to Iphone Purchase Decisions. The higher the brand image, the higher the consumer makes an Iphone purchasing decision. Price Perception contributes to Iphone Purchase Decision. The better the price perception, the level of consumers making Iphone purchasing decisions will increase]]>
<![CDATA[Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Susu Indomilk di Sidoarjo ]]>
<![CDATA[Dian Ajeng Syarifa Al Kaunaini]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 4 (2022): MSEJ : Management Studies and Entrepreneurship Journal ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v3i4.956
<![CDATA[Penelitian ini dilakukan dengan tujuan untuk menganalisa efek dari adanya citra merek (brand image) dan kualitas dari suatu produk terhadap keputusan konsumen dalam membeli susu Indomilk di wilayah Kecamatan Waru, Kabupaten Sidoarjo. Penelitian ini menggunakan software Least Square (PLS) sebagai media untuk menganalisa data sedangkan metode kuantitatif dipilih sebagai metode penelitian. Total sampel yang digunakan sejumlah 65 responden yang didapatkan dengan metode sampel bebas (Accidental Sampling). Kuisioner dalam bentuk google form disebar pada responden sebagai media untuk mengumpulkan data penelitian. Hasil studi dari penelitian ini memaparkan bahwa semakin baik citra merek dan kualitas produk, maka dapat menimbulkan keyakinan yang semakin baik juga dalam benak konsumen untuk memtuskan pembelian produk susu.]]>
<![CDATA[Pengaruh Kualitas Layanan dan Persepsi Harga Terhadap Loyalitas Pelanggan Pada JNE Pucang Anom Surabaya ]]>
<![CDATA[Hisanah Atindriya Purnairawan]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v3i6.1121
<![CDATA[Tujuan kajian ini adalah untuk melihat adanya pengaruh kualitas layanan dan persepsi harga terhadap loyalitas pelanggan pada JNE Pucang Anom. Berdasarkan data Top Brand Award dengan kategori jasa kurir, JNE mengalami fluktuasi persentase. Pada tahun 2021 JNE menempati urutan kedua setelah JNT. salah satu harapan dari kegiatan pemasaran adalah dapat menciptakan pelanggan yang loyal. Kunci untuk membentuk loyalitas pelanggan adalah dengan menyediakan layanan yang berkualitas tinggi dan memberikan harga yang tepat. Penelitian ini menerapkan metode kuantitatif. Dalam proses pengambilan sampel menggunakan metode non probability sampling dengan teknik sampling purposive. Jumlah responden yang digunakan sejumlah 75 responden. Kajian ini menggunakan alat uji software Least Square (PLS). Pada hasil penelitian ini, dapat disimpulkan bahwa kualitas layanan dan persepsi harga berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan JNE Pucang Anom Surabaya.]]>
<![CDATA[Pengaruh Digital Marketing, Inovasi Produk dan Brand Image terhadap Keputusan Pembelian pada Coffee Shop Pabrik Lewo Surabaya ]]>
<![CDATA[Shinta Nur Alfiyah]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.2136
<![CDATA[Coffee is a happening trend in this era of globalization as evidenced by the increasing number of coffee shops that are easily found in various places. One of them is the Lewo Factory Coffee Shop (Lemah Jowo) which has a unique and distinctive feature by selling coffee drinks from coffee plantations in Indonesia. However, there are several factors that influence the decline in purchasing decisions, such as digital marketing, product innovation and brand image. This study aims to determine the effect of digital marketing, product innovation and brand image on purchasing decisions for Lewo Factory Coffee Shop. The sample of this research is the consumers of the Lewo Factory Coffee Shop. The sampling technique used is accidental sampling with 70 respondents obtained by distributing questionnaires through google form. The data obtain ed using descriptive analysis with the PLS (Partial Least Square) application. The results of this study prove that the influence of digital marketing, product innovation and brand image has a positive and significant influence on purchasing decisions at the Coffee Shop Factory Lewo Surabaya. Keywords: Brand Image, Digital Marketing, Product Innovation, Buying Decision.]]>
<![CDATA[Pengenalan dan Pemanfaatan Marketplace Shopee Untuk Meningkatkan Penjualan UMKM Kelurahan Sananwetan Kota Blitar ]]>
<![CDATA[Wahyu Nurbayzura]]>;
<![CDATA[Tuhfatul Ahbab]]>;
<![CDATA[Nafisa Dean Putri Aqila]]>;
<![CDATA[Intan Sulistyowati]]>;
<![CDATA[Gagas Pandu Khrisna]]>;
<![CDATA[Mentari Clara Dewanti]]>;
<![CDATA[Ira Wikartika]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.577
<![CDATA[The development of information technology today is very sophisticated and rapid. The development of the internet in Indonesia is also increasing. Based on the survey results of the Indonesian Internet Service Providers Association (APJII), there are 210.03 million internet users in the country in the period 2021-2022. The service activity carried out by the 143 KKN-T MBKM UPN "Veteran" East Java group was aimed at Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. The purpose of this study is to introduce and explain the benefits of the Shopee marketplace to increase sales of Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. Marketplace is an internet-based online media (web-based) where business activities and transactions are carried out between buyers and sellers. Buyers can find as many suppliers as possible with the desired criteria, so they get the right price. Shopee was chosen for MSMEs because the platform is tailored for each region and provides an easy, safe and fast online shopping experience for customers through strong payment and logistics support.]]>
<![CDATA[Pentingnya Peran Logo Dalam Membangun Branding Pada UMKM Rajutan BKL Bismo ]]>
<![CDATA[Aulia Afra Destrina]]>;
<![CDATA[Galvin Christian Lukyanto]]>;
<![CDATA[Mentari Clara Dewanti]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.617
<![CDATA[Branding is very important in starting a business. With the branding can increase sales and attractiveness to consumers. Branding by giving a logo that has meaning, developing social media, creating a website for SMEs in this way can be known by the public. The logo in MSMEs is also very important, the goal is for sellers to have their own brand or brand and also with the logo of the products being sold, they can be recognized by the public. In branding MSMEs, it is necessary to create content for MSMEs, create MSME social media, MSME websites and create a new logo for MSMEs, therefore MSMEs in Blitar Village can maximize sales and introduce these products.]]>
<![CDATA[Pendampingan UMKM Dalam Pembuatan NIB Melalui Sistem Online Single Submission di Kelurahan Karangsari Kota Blitar ]]>
<![CDATA[Shofiyah Salsabila]]>;
<![CDATA[Dhiah Permatasari]]>;
<![CDATA[M. Fikri Abdurrohman]]>;
<![CDATA[Mentari Clara Dewanti]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.618
<![CDATA[Currently, the central government and local governments offer a lot of assistance, in the form of reduced costs in business assistance and training for business behavior, thus requiring business owners to have a Business Identification Number. Business Identification Number or NIB is the identity of business actors issued by the government through the OSS institution after the entrepreneur registers. This identity replaces several previous permits and is one of the prerequisites for obtaining a SIUP (Trade Business License). The NIB consists of a thirteen-digit number in which there is a security and an electronic signature. This NIB is valid as a business identity used by Business Actors to obtain Business Permits and Commercial or Operational Permits including to fulfill the requirements for Business Permits and Commercial or Operational Permits. The mentoring method implemented by the researcher was (1) Survey, (2) Interview, and (3) Focused Discussion. Assistance in making NIB in Karangsari Village will be carried out on April 6, 2022 to April 14, 2022. It is hoped that this NIB assistance can help MSMEs in Karangsari Urban Village to obtain business legality in order to facilitate the processing of other business letters, and show that the business does exist, operates. and worth standing up. The target in this research is about 10 UMKM in Karangsari Urban Village.]]>
<![CDATA[PENGARUH SALES PROMOTION DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE ]]>
<![CDATA[Rr. Adira Mafaza]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI ]]>
Publisher : <![CDATA[STKIP Persada Khatulistiwa Sintang ]]>
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DOI: 10.31932/jpe.v7i2.1690
<![CDATA[The rapid development of technology and information in the digital era triggers changes in people's lives. This is inseparable from the influence of increasing internet use and encouraging the rapid growth of the marketplace so that the marketplace is required to create efficient shopping facilities so that consumers are encouraged to make purchasing decisions. The purpose of this study was to determine the effect of Sales Promotion and Online customer review on purchasing decisions. The sampling method used is accidental sampling, namely the technique of determining the sample based on chance, namely prospective respondents who coincidentally meet the researcher can be used as research samples. The analysis technique uses Partial Least Square (PLS). The result of the research is that Sales Promotion contributes to the Purchase Decision. The higher the Sales Promotion offered by Shopee, the level of consumer purchasing decisions will increase. Meanwhile, Online customer reviews contribute to Purchase Decisions in the Shopee marketplace because the better the Online customer reviews provided, the higher the level of Consumer Purchase Decisions in the Shopee marketplace]]>
