Danadyaksa: Post Modern Economy Journal
Vol. 4 No. 2 (2026): Post Modern Economy Journal

The Influence of Online Customer Reviews, Brand Trust, and Perceived Value on Repurchase Intention of Hotto on TikTok in Surabaya City

Ikhsanuddin Ramadhan (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia)
Siti Aminah (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia)

Article Info

Publish Date
23 Oct 2026

Abstract

This study aims to analyze the influence of Online Customer Reviews, Brand Trust, and Perceived Value on Repurchase Intention of Hotto products on TikTok in Surabaya City. This research employs a quantitative approach using a purposive sampling technique. The respondents are consumers who reside in Surabaya City and have previously purchased Hotto products through TikTok. The sample size in this study consists of 105 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that Online Customer Reviews, Brand Trust, and Perceived Value have a positive and significant effect on Repurchase Intention of Hotto products on TikTok in Surabaya City.

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Journal Info
Danadyaksa: Post Modern Economy Journal
Website

Abbrev

danadyaksa

Publisher

Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Danadyaksa: Post Modern Economy Journal is an open-access, peer-reviewed journal whose objective is to publish original research papers related to the economy, Sharia economy, and business issues. This journal is also dedicated to disseminating the published articles freely for international ...