Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Asian Journal of Management Analytics
I Wayan Yudiana
Universitas Triatma Mulya
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Digital Marketing and Service Quality on Students' Trust and Interest in Choosing Liberty International College Karangasem as a Study Option I Wayan Yudiana; Ni Luh Putu Agustini Karta; Ni Ketut Dewi Irwanti
Asian Journal of Management Analytics Vol. 5 No. 4 (2026): October 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i4.16939

Abstract

This study aims to analyse the influence of digital marketing and service quality on students' interest in choosing Liberty International College as their study destination, with trust serving as a mediating variable. The background of this research is based on the increasing competition among educational institutions and the importance of digital marketing strategies and service quality in building trust and attracting prospective students. This research employed a quantitative approach using the Structural Equation Modelling Partial Least Square (SEM-PLS) analysis method. The population of this study consisted of twelfth-grade senior high school/vocational school stdents and graduates who had not yet continued their studies in the Karangasem area and surrounding regions. The sample consisted of 96 respondents selected through proportionate stratified random sampling. Data were collected through questionnaires using a Likert scale.
Co-Authors Ni Ketut Dewi Irwanti Ni Luh Putu Agustini Karta