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All Journal Jurnal Ilmiah MITSU (Media Informasi Teknik Sipil Universitas Wiraraja)
Deandra Dwita Amalia
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Engineering Environmental Science Transportation

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ANALISIS KELAYAKAN HARGA RUMAH BERDASARKAN ABILITY TO PAY (Studi Kasus : Perumahan Devankaland Jember) Diah Ayu Restuti Wulandari; Deandra Dwita Amalia; Syamsul Arifin; Julistyana Tistogondo
Jurnal Ilmiah MITSU (Media Informasi Teknik Sipil Universitas Wiraraja) Vol 14 No 2 (2026): Jurnal Ilmiah MITSU (In Press)
Publisher : Fakultas Teknik, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/ft.v14i2.4030

Abstract

Housing is one of the sectors that continues to grow along with the increasing population, as seen in Jember Regency. In addressing the need for decent housing, developers face challenges in setting selling prices that align with the purchasing power of the community. This study aims to analyze the investment feasibility and selling price of housing in the Devankaland area, launched in 2023 by PT. Sintesa Citra Abadi. The study uses investment feasibility analysis methods through Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Profitability Index (PI), and sensitivity analysis to assess the financial viability of the housing project. The results show that the investment in the Devankaland housing area is feasible with a positive NPV of IDR 1.043.564.378, an IRR of 31% which is greater than the Minimum Acceptable Rate of Return (MARR), and a PI of 1.23, indicating project feasibility. Sensitivity analysis shows that the project remains feasible with a maximum cost increase of 15%, a sales decrease of up to 5% and an interest rate increase of up to 7.5%. Regarding the selling price, considering the consumers' ability to pay, the company can generate revenue of IDR 20,455,400,000 with a profit of 87.97%. In conclusion, the Devankaland housing project is financially feasible in terms of both investment and selling price, although attention must be given to sensitivity factors that could affect its financial viability
Co-Authors Diah Ayu Restuti Wulandari Julistyana Tistogondo Syamsul Arifin