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All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Adelia Khirani Br. Lubis
Universitas Islam Negeri Sumatera Utara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Other

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Pendampingan Digitalisasi Promosi Umkm untuk Memperluas Jangkauan Pemasaran di Desa Tanjung Jati Adelia Khirani Br. Lubis; Dela Arum Lestari; Dwi Amanda Tanjung; Miftahul Jannah; Sri Dwi Lestari; Mutiawati Mutiawati
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 4 (2026): Oktober: Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i4.3110

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Tanjung Jati Village possess significant economic potential, yet the utilization of digital media for marketing remains suboptimal. Many of these MSMEs still rely on word-of-mouth promotion and lack social media accounts, Google Maps listings, promotional content, and a distinct business visual identity. This initiative aims to assist MSMEs in Tanjung Jati Village in leveraging digital media for promotion and strengthening their business identities according to their specific needs. A descriptive-qualitative method was employed, utilizing a participatory mentoring approach that included field observations, documentation, needs assessment, the implementation of mentoring sessions, and the handover and guidance on the use of the deliverables. The initiative targeted five MSMEs in Tanjung Jati Village. The results demonstrate that the mentoring process successfully yielded social media accounts, promotional content (photos and videos), Google Maps business listings, and logos for MSMEs requiring them. MSME owners also gained the knowledge and basic skills needed to create, upload, and utilize content for promotional purposes. This activity helped provide digital marketing alternatives that MSME owners can utilize independently and sustainably.actions and strengthen women's economic independence
Co-Authors Dela Arum Lestari Dwi Amanda Tanjung Miftahul Jannah Mutiawati Mutiawati Sri Dwi Lestari