<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) in Tanjung Jati Village possess significant economic potential, yet the utilization of digital media for marketing remains suboptimal. Many of these MSMEs still rely on word-of-mouth promotion and lack social media accounts, Google Maps listings, promotional content, and a distinct business visual identity. This initiative aims to assist MSMEs in Tanjung Jati Village in leveraging digital media for promotion and strengthening their business identities according to their specific needs. A descriptive-qualitative method was employed, utilizing a participatory mentoring approach that included field observations, documentation, needs assessment, the implementation of mentoring sessions, and the handover and guidance on the use of the deliverables. The initiative targeted five MSMEs in Tanjung Jati Village. The results demonstrate that the mentoring process successfully yielded social media accounts, promotional content (photos and videos), Google Maps business listings, and logos for MSMEs requiring them. MSME owners also gained the knowledge and basic skills needed to create, upload, and utilize content for promotional purposes. This activity helped provide digital marketing alternatives that MSME owners can utilize independently and sustainably.actions and strengthen women's economic independence]]>
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