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All Journal Teknik: Jurnal Ilmu Teknik dan Informatika
Hanum Salsabila Rahmadani
Universitas Ibnu Sina
Computer Science & IT

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen pada Toko Daring (Online) Hanum Salsabila Rahmadani; Amanda Suryanti Nafisa; Muhammad Rhamzy Juanda; Army Trilidia Devega
Teknik: Jurnal Ilmu Teknik dan Informatika Vol. 6 No. 2 (2026): Oktober: Teknik: Jurnal Ilmu Teknik dan Informatika
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/teknik.v6i2.1309

Abstract

The purpose of this study is to measure the influence of product quality, service quality, and price on purchasing decisions at the tiktok shop online store. This study employs a descriptive method with a quantitative approach. It uses primary data obtained through a questionnaire containing a list of structured questions to evaluate the variables under study. Sampling in this study used a non-probability sampling technique, with a sample size of 171 people out of a population of 300, with a tolerated margin of error of approximately 5%. The results of the study found that the product quality variable had a positive but insignificant effect on purchasing decisions. The service quality variable had a positive but insignificant effect on purchasing decisions. The service quality variable has a positive but insignificant effect on purchasing decisions. The price variable has a positive and significant effect on purchasing decisions. Furthermore, the results of the coefficient of determination test indicate that purchasing decisions are influenced by 54% by product quality, service quality, and price. Meanwhile, the remaining 46% is influenced by other factors not examined in this study.
Co-Authors Amanda Suryanti Nafisa Devega, Army Trilidia Muhammad Rhamzy Juanda