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All Journal OBOR: Oikonomia Borneo
Leony Naobella
Universitas Wigya Gama Mahakam Samarinda
Economics, Econometrics & Finance

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PENGARUH WORK-LIFE BALANCE DAN BEBAN KERJA SERTA TINGKAT PENDIDIKAN TERHADAP KINERJA SALES MARKETING DI DEALER TOYOTA AUTO 2000 DAN DAIHATSU KOTA SAMARINDA Dian Irma Aprianti; Suyanto Suyanto; Leony Naobella
OBOR: Oikonomia Borneo Vol. 7 No. 2 (2025): Oktober
Publisher : University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/obor.v7i2.3394

Abstract

This study aims to analyze the effect of Work-Life Balance, Workload, and Education Level on the Performance of Sales Marketing in the Automotive Industry in Samarinda. Sales performance is a crucial factor in the automotive industry, making it essential to understand to understand the factors that influence it. This research employs a quantitative method with a multiple linear regression approach. Data was collected through questionnaires distributed to 74 respondents working as sales marketing professionals at Toyota Auto2000 and Daihatsu in Samarinda City. The result showed that the Work-Life Balance variable partially has no significant effect on sales marketing performance. In contrast, the Workload and Education Level variables partially have a signigicance effect on the performance of sales marketing employees. This is evidenced by hypothesis testing, which shows a significance value of 0,206>0,05 for the work-life balance variable and significance values of 0,014 < 0,05 for the workload variabel and 0,00<0,05 for the education level variable. These findings imply that companies sgould pay greater attention to managing workload and improving the educational quality of employees to support performance enhancement
Co-Authors Dian Irma Aprianti Suyanto Suyanto