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MANAJEMEN SUMBER DAYA MANUSIA RAMAH LINGKUNGAN DALAM KONTEKS KEBERLANJUTAN ORGANISASI: TINJAUAN LITERATURE Dian Irma Aprianti; Suyanto Suyanto; Eko Ravi Pratama; Fadhlurrahman Asmarullah
Jurnal GeoEkonomi Vol. 15 No. 1.2024 (2024): EDISI KHUSUS SEMNAS FEB-UNIBA 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.2024.443

Abstract

Manajemen Sumber Daya Manusia Ramah Lingkungan diakui sebagai cabang penting dari Manajemen Sumber Daya Manusia dan memiliki potensi besar untuk mendukung kelestarian lingkungan yang merupakan suatu keharusan untuk mempertahankan masyarakat, masyarakat, dan organisasi. Hal ini bertujuan untuk menyajikan pengenalan singkat mengenai Manajemen Sumber Daya Manusia Ramah Lingkungan dan mengidentifikasi konsep-konsep terkait, untuk mengeksplorasi dan menentukan studi-studi utama mengenai Manajemen Sumber Daya Manusia Ramah Lingkungan, untuk menyajikan kesenjangan penulisan artikel tertentu dalam Manajemen Sumber Daya Manusia Ramah Lingkungan, dan untuk mendiskusikan implikasi di masa depan. Sebuah tinjauan literatur menyeluruh telah dilakukan. Hasilnya menunjukkan beberapa kelemahan dalam penulisan artikel tentang Manajemen Sumber Daya Manusia Ramah Lingkungan. Aspek yang diteliti secara empiris pada dasarnya mengenai fungsi Manajemen Sumber Daya Manusia Ramah Lingkungan manisfestasi Manajemen Sumber Daya Manusia Ramah Lingkungan di berbagai industri di berbagai negara, serta pengaruh dan dampak Manajemen Sumber Daya Manusia Ramah Lingkungan terhadap kinerja lingkungan organisasi, kinerja organisasi atau perusahaan, dan keberlanjutan Perusahaan
Advertising Exposure, Word of Mouth, and Generation Z Consumer Loyalty in Online Marketplace: The Mediating Influence of Brand Awareness Novel Reonald; Dian Irma Aprianti
Khazanah Sosial Vol. 6 No. 2 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i2.34160

Abstract

This study investigates the influence of advertising exposure and word of mouth (WOM) on Generation Z consumer loyalty, examining the mediating role of brand awareness in the context of online purchases on marketplace platforms. We employed a quantitative descriptive approach, gathering primary data through questionnaires and observations of Generation Z consumers who have made at least two purchases on Shopee. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of the WarpPLS 7.0 software. The findings reveal that both advertising exposure and WOM significantly enhance brand awareness. Additionally, each has a direct and positive impact on consumer loyalty. However, the influence of advertising exposure and WOM on consumer loyalty does not necessarily require the mediation of brand awareness. These results suggest that Shopee’s robust advertising campaigns and effective WOM communications significantly embed the brand within the consumer's psyche, facilitating easy recall of Shopee as a platform known for attractive promotions. In conclusion, the formation of consumer loyalty can occur directly through advertising exposure and WOM, highlighting their pivotal roles in cultivating enduring consumer loyalty to Shopee.
The Effect of Green Human Resource Management on Green Innovation: The Mediating Role of Green Organizational Commitment in MSMEs in Samarinda City Suyanto Suyanto; Dian Irma Aprianti; Eko Ravi Pratama; Lailatul Maghfiroh
Khazanah Sosial Vol. 7 No. 4 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i4.46672

Abstract

This study examines the influence of Green Human Resource Management (GHRM)—comprising green recruitment, green training, and green knowledge sharing—on green innovation in Micro, Small, and Medium Enterprises (MSMEs) in Samarinda, with green organizational commitment (GOC) as a mediating variable. This topic is particularly important since MSMEs, although vital in developing economies, often overlook ecological aspects. The research adopts a quantitative descriptive design with a sample of 100 food and beverage MSME owners in Samarinda, drawn from a population of 16,825 using Slovin’s formula. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with WarpPLS 7.0. The results show that all three dimensions of GHRM significantly affect green innovation, with green knowledge sharing exerting the strongest impact, followed by green recruitment, while green training has a positive but weaker effect. Furthermore, GOC significantly mediates these relationships, with the strongest indirect effect found in the path from green knowledge sharing to green innovation. The overall model demonstrates strong feasibility and explanatory power (R² = 0.941 for green innovation). These findings indicate that HR practices aimed at environmental sustainability are most effective when supported by organizational commitment. Policy-wise, this research underscores the importance of embedding environmental awareness into recruitment, training, and knowledge-sharing processes at the MSME level. Practically, MSMEs are encouraged to institutionalize green values as part of their organizational culture to strengthen innovation and competitiveness. This study contributes originality by modeling how internal GHRM mechanisms influence innovation through organizational commitment, thereby extending previous theories and offering context-specific insights for MSMEs in Indonesia.
Perceived Value and e-WOM as Drivers of Customer Engagement: The Mediating Role of Purchase Intention among Generation Z Genshin Impact Users Dian Irma Aprianti; Dahlia Natalia; Pudjiati Pudjiati; Dimas Ardi Pratama
Khazanah Sosial Vol. 7 No. 4 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i4.47137

Abstract

This study aims to analyze the influence of perceived value and electronic word of mouth (e-WOM) on customer engagement, with purchase intention as a mediating variable, among Generation Z users of the Genshin Impact game application. The background of this research is rooted in the increasing competition within the mobile gaming industry and the growing need for companies to maintain user engagement through experiential value and digital recommendations. This study employed a quantitative approach involving four key variables: perceived value, e-WOM, purchase intention, and customer engagement. Data were collected through an online questionnaire administered to respondents aged 17–28 who had played Genshin Impact, with a minimum sample size of 170 participants. The analysis utilized Structural Equation Modeling (SEM) through WarpPLS 7.0. The results indicate that both perceived value and e-WOM significantly affect customer engagement. Purchase intention was also found to significantly influence engagement. Indirectly, perceived value demonstrated a significant effect on engagement through purchase intention, whereas e-WOM did not exhibit a significant mediating effect. Theoretically, this study strengthens the understanding of user engagement formation within experience-based digital gaming ecosystems. Practically, it provides implications for game developers in designing marketing strategies that prioritize enhanced experiential value and the optimization of e-WOM. The originality of this study lies in its focus on Generation Z users in Indonesia and its integration of four digital engagement variables into a single comprehensive model.
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN KONTRAK BUILDING MAINTENANCE AND SERVICES, PADA VICO MUARA BADAK KALTIM Dian Irma Aprianti
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 5 No. 2 (2017): March
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v5i2.33

Abstract

Menciptakan lingkungan kerja yang kondusif tentunya tidak dengan begitu saja dapat diwujudkan oleh perusahaan. Perusahaan harus mampu memberikan motivasi kepada para karyawannya agar karyawan terdorong untuk melaksanakan tugasnya dan dapat meningkatkan produktivitas perusahaan berupa perbaikan infrastruktur sebagai penunjang produktivitas VICO Indonesia secara menyeluruh. Salah satu jalan untuk memotivasi karyawan Building Maintenance and Services agar dapat diberdayakan seefektif dan seefisien mungkin guna meningkatkan produktivitas perusahaan adalah dengan jalan pemberian kompensasi dan penerapan kedisiplinan kerja kepada mereka. Hal ini diharapkan dapat membentuk suatu pola hubungan baik antara para karyawan dan perusahaan dimana para karyawan akan berpikir bahwa perusahaan tempat dimana mereka bekerja bisa memahami serta mengetahui kebutuhan hidup yang menjadi pemicu mengapa mereka bekerja.
Implementasi Analisa Jabatan Pada Tenaga Kependidikan Di Universitas Widya Gama Mahakam Samarinda Dian Irma Aprianti; Muhammad Astri Yulidar
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 6 No. 1 (2017): March
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v6i1.36

Abstract

Tujuan penulisan ini adalah untuk menganalisa sejauh mana analisa  jabatan membantu para pimpinan dan karyawan untuk menguraikan tugas – tugas mereka dalam sebuah organisasiDari hasil wawancara diketahui bahwa masih ada tenaga kependidikan yang tidak memahami uraian jabatan atau tugas yang harus mereka lakukan, padahal seharusnya deskrispsi jabatan diberikan pada saat mereka direkrut atau sebelum penempatan.Untuk persyaratan jabatan, masih banyak tenaga kependidikan yang tidak memahami syarat mereka menduduki jabatan mereka saat ini, karena ketika rekrutmen mereka tidak diberi persyaratan khusus.
PENGARUH PERSEPSI KONSUMEN MENGENAI TINGKATAN ARTI MEREK TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS MEREK PADA PRODUK THE BODY SHOP YOGYAKARTA Dian Irma Aprianti
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 5 No. 1 (2016)
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v5i1.217

Abstract

The main objective of this study is to test empirically the direct effect of the consumer’s on six dimensions of the brand level, and direct effect through customer;s satisfaction as an intervening variable on brand loyalty. The primary data of this study was received from customers of the body shop, that collected by field survey, the result show that consumer’s perception on six dimensions of brand level had a positive and significant relation to customer’s satisfaction and brand loyalty, and by using partial mediating method can be concluded that the costumer’s satisfaction works as intervening variable to the relation between consumer’s perception on six dimensions of brand level to brand loyalty. This result indicates that customer’s brand loyalty happens as the accumulation of customer’s satisfaction.
Pengaruh Organizational Citizenship Behavior (OCB) Terhadap Kinerja Pada Karyawan PT. Bank Central Asia Kantor Cabang Utama Samarinda” Dian Irma Aprianti; Muhamad Bhaihaki
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 6 No. 2 (2017): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v6i2.439

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Organizational Citizenship Behavior (OCB) terhadap kinerja karyawan studi kasus PT. Bank Central Asia Kantor Cabang Utama Samarinda. Alat analisis yang digunakan yaitu regresi linear sederhana.Berdasarkan hasil analisis regresi menggunakan uji secara parsial (uji t) menunjukkan bahwa variabel Organizational Citizenship Behavior (OCB) berpengaruh signifikan terhadap kinerja karyawan PT. Bank Central Asia Tbk KCU Samarinda. Hal ini di buktikan dengan nilai t hitung lebih besar dari pada nilai t tabel yaitu 2,821 > 2,026 dengan tingkat signifikansi 0,008 < 0,05.   Koefisien determinasi (R²) sebesar 0,185 artinya bahwa variasi dari variabel bebas yaitu Organizational Citizenship Behavior (OCB) mempunyai pengaruh terhadap kinerja karyawan sebesar 18.5%, sedangkan sisanya sebesar 81,5% dipengaruhi oleh variabel lain yang tidak diakukan dalam penelitian ini, seperti iklim organisasi, kepemimpinan, kualitas pekerja, inisiatif, motivasi, serta variabel lainnya.
ANALISIS RELATIONSHIP VALUE, RELATIONSHIP QUALITY TERHADAP LOYALITAS PELANGGAN PADA MALL LEMBUSWANA SAMARINDA Novel Reonald; Dian Irma Aprianti
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 7 No. 1 (2018): March
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v7i1.442

Abstract

Penelitian ini bertujuan untuk mengetahui apakah relationship value yang terdiri dari economic value, service value, relational value dan social value mempengaruhi relationship quality dan untuk menguji pengaruh relationship quality terhadap loyalitas pelanggan pada mall lembuswana samarinda.Metode analisis yang digunakan metode anteseden untuk menguji variabel relationship value terhadap relationship quality dan loyalitas pelanggan dengan menggunakan perhitungan Regresi Linier Berganda.Hasil dari penelitian ini adalah variabel Economi value berpengaruh pada Relationship Quality sebesar 0,00, Service value berpengaruh tidak signifikan terhadap Relationship Quality, Relational value berpengaruh terhadap Relationship Quality sebesar 0,00, Social value berpengaruh terhadap Relationship Quality, Variabel Economic Value, Service Value, Relational Values dan Social Value berpengaruh secara serentak terhadap Relationship Quality sebesar 0,00, variabel Relationship Quality (Y1) > Y2, yaitu 0,125 > 0,05 sehingga dapat dinyatakan bahwa Relationship Quality (Y1) berpengaruh tidak signifikan terhadap Customer Loyality (Y2) di Mall Lembuswana .
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILTY THE BODY SHOP INDONESIA SEBAGAI STRATEGI PASAR DIAN IRMA APRIANTI; NOVEL REONALD
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 8 No. 1 (2019): March
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v8i1.755

Abstract

            Social responsibility must be carried out by the organization to all relevant parties both stakeholders and shareholders, the social obligation is aimed at consumers, employees, government and stakeholders. The study wanted to find out the extent of the role of Corporate Social Responsibility in this case abbreviated with CSR by The Body Shop Tbk in implementing the Cause Related Marketing theory program that was built through marketing antecedents and CSR by utilizing business capital and community welfare both economically, socially and culturally continuously .               The paper is based on building a foundation for analyzing the impact of The Body Shop Indonesia's Corporate Social Responsibility on various marketing actions namely Cause Related Marketing through various propositions based on the antecedents and consequences of business and social actions in society. The impact of this activity is correlated with three marketing performance parameters namely, economic, social measures. The results of this study indicate that The Body Shop Indonesia's Corporate Social Responsibility is in accordance with the rules of Corporate Social Responsibility of Companies in Indonesia