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All Journal Tourism and Hospitality Insights
I Kadek Andika Suryadiana Putra
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Humanities Environmental Science Social Sciences

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The Influence of Service Quality and Price on Visitor Satisfaction in Restaurant and Hotel I Kadek Andika Suryadiana Putra; I Gusti Nyoman Wiantara; I Made Gede Darma Susila
Tourism and Hospitality Insights Vol. 2 No. 2 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.22193

Abstract

Introduction: Service quality and price influence guest satisfaction at the Istana Nelayan Restaurant at the Hotel Melamun Lovina Singaraja, Bali. This study aims to determine the effect of service quality and price on guest satisfaction at the Istana Nelayan Restaurant at the Hotel Melamun Lovina Singaraja, Bali. Methods: The study population consisted of 727 guests from August, September, and October, and the Slovin formula was used to obtain a sample size of 90 respondents. The data collection methods used in this study were descriptive qualitative with a stylistic approach. The results of this study indicate that service quality has a positive and significant impact on guest satisfaction at the Hotel Melamun Lovina Singaraja. Price also has a positive and significant impact on guest satisfaction at the Hotel Melamun Lovina Singaraja. Good service quality and competitive prices simultaneously impact guest satisfaction at the Hotel Melamun Lovina Singaraja. Results: The research findings show that the quality of service provided by employees and the pricing set by hotel management have a positive and significant impact on hotel performance, as measured by the number of guests staying. Conclusion: These findings are expected to serve as a guide for hotel management to continue to prioritize the quality of service and pricing offered to guests, as well as the satisfaction of each guest who stays.
Co-Authors I Gusti Nyoman Wiantara I Made Gede Darma Susila