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All Journal Jurnal Master Pariwisata (JUMPA) Jurnal Manajemen Pelayanan Hotel Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal of Applied Management and Accounting Science (JAMAS) Jurnal Bisnis Hospitaliti Jurnal Pariwisata Indonesia Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management BJHTCR Jurnal Mosaik Hospitaliti Jurnal Pengabdian Dosen Republik Indonesia (JPDRI) Journal of Applied Science in Tourism Destination Jurnal Daya Tarik Wisata Tourism and Hospitality Insights
I Made Gede Darma Susila
Universitas Triatma Mulya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan I Made Gede Darma Susila; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p15

Abstract

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction. Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.
Promosi Desa Wisata Penglipuran melalui Pendekatan Digitalisasi Pada Masa Pandemi: Sebuah Studi Literatur I Nengah Sandi Artha Putra; I Made Gede Darma Susila; Ida Bagus Gowinda Putra Udiana
Jurnal Pariwisata Indonesia Vol 18 No 1 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i1.275

Abstract

Penglipuran Village has historically been developed into a tourist village because it has different unique potential compared to other villages. This tourist village has won several awards as the best and most sustainable tourism village by several well-known media in the tourism sector. As a result of the impact of the covid-19 pandemic, there has been a decline in the number of tourist visits and it is necessary to take serious action for the village manager to maintain the sustainability of this tourist village. This study aims to determine the efforts made by the village managers during the pandemic by promoting based on the digitalization approach. This study uses a qualitative method with data collection techniques in the form of observation and a literature study which will be analyzed using QDA Miner Lite software. This study indicates that one of the causes that allow tourist villages to have difficulty competing with new tourist attractions in the era of digital transformation is the scenario of using and utilizing digital technology. The role of technology at this time is very important, especially as digital promotional media. This opportunity needs to be utilized by village managers to attract tourists to travel back after the pandemic, such as fostering tourist interest in traveling using virtual tours to promote tourism in Penglipuran Village.
STRATEGI PENGEMBANGAN DESA WISATA AAN KECAMATAN BANJARANGKAN KLUNGKUNG Desak Made Purnama Dewi; I Made Gede Darma Susila; I Made Suwitra Wirya
Journal of Tourism and Interdiciplinary Studies Vol. 2 No. 2 (2022): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v2i2.79

Abstract

A tourism village is a community consisting of residents of a limited area who can interact directly with each other under management and have awareness and awareness to play a role together by adapting different individual skills. Tourism villages are formed to realize the community so that they can act as direct actors in an effort to increase readiness and awareness in responding to tourism potential or tourist attractions in the area of each village. This study aims to formulate a development strategy for the tourism village of Aan as a tourism destination in Klungkung. Aan Village has enormous potential but faces a number of obstacles in its development. This is indicated by the diversity of tourism potentials originating from nature, culture and man-made tourist attractions. The research was conducted through a qualitative descriptive analysis using SWOT analysis to find strategies for developing the potential of the Aan tourism village and tourism area life cycle analysis. Data collection techniques through observation, in-depth interviews, documentation and literature study. Retrieval of informants was done by purposive sampling. The results of the study show that to maximize the development of the attractiveness of Aan Village as a tourist destination, it is necessary to develop strategies and programs such as community empowerment, development of supporting infrastructure, and collaboration with stakeholders and the private sector in creating sustainable programs
BRAND LOYALTY WISATAWAN NUSANTARA TERHADAP BALI BERDASARKAN BRAND EXPERIENCE YANG DIMEDIASI BRAND TRUST DENGAN CHSE SEBAGAI VARIABEL MODERAS I Made Bayu Wisnawa; I Nengah Aristana; I Wayan Edi Arsawan; Susila, I Made Gede Darma
Journal of Applied Management and Accounting Science Vol. 5 No. 1 (2023): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has caused the collapse of the tourism sector. The implementation of health protocols (CHSE) and vaccinations made the situation even better. Tourist loyalty to tourist destinations is the ultimate goal for every destination manager. At this time trust and experience are the most important variables in determining loyalty. This study aims to determine: i) the effect of brand experience on brand loyalty, ii) the effect of brand trust on brand loyalty, iii) the effect of brand trust on brand loyalty, iv) the role of brand trust in mediating the relationship between brand experience and brand loyalty, v) the role of the application of health protocols (CHSE) as a moderating variable. This study used a sample of 200 tourists visiting Bali. Data analysis was performed using Smart PLS. The results of the research are: i) brand experience has a positive and significant effect on brand loyalty, ii) brand experience has a positive and significant effect on brand trust, iii) brand trust has a positive and significant effect on brand loyalty iv) brand trust partially mediates the influence of brand experience on brand loyalty, v) CHSE moderates the effect of brand experience on brand loyalty, but does not moderate the effect of brand trust on brand loyalty. Keywords: brand loyalty, brand experience, brand trust, CHSE, Covid-19
Analisis Kepuasan Wisatawan di Kaamala Resort Ubud Susila, I Made Gede Darma; Nugraha, I Wayan; Sutapa, I Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1501

Abstract

Tourists’ response to expected services constitutes their satisfaction. If the outcome exceeds their expectations, tourists feel satisfied; conversely, they may not. The purpose of this research is to examine how service quality and facilities influence tourist satisfaction, identify key factors affecting it, and analyze the extent of their impact. The study population consists of tourists staying at Kaamala Resort Ubud. The sample, comprising 200 respondents, was selected using non-probabilistic accidental sampling. Data were collected through observation, questionnaires, interviews, and literature review. Quantitative descriptive analysis and multiple linear regression analysis were employed for data analysis. The research results indicate that service quality and facilities partially influence tourist satisfaction. Moreover, both factors have a positive simultaneous impact on tourist satisfaction. One variable, as indicated by the coefficient of determination test, significantly influences tourist satisfaction, accounting for 59%. Hotel management is advised to enhance customer satisfaction by prioritizing service quality and the availability of facilities.
PENERAPAN GREEN ACTION DALAM PENGELOLAAN AKOMODASI DI DESA WISATA BAKAS, KECAMATAN BANJARANGKAN KABUPATEN KLUNGKUNG Susila, I Made Gede Darma; Prayogi, Putu Agus; Sari, Ni Luh Komang Julianthi Paramita
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1407

Abstract

In the development of tourism today, the development of accommodation facilities must pay attention to environmental aspects, various environmentally friendly actions are carried out, one of which is green action. Green action is an activity that aims to protect the environment and surrounding communities. The purpose of this study is to analyze the application of green action in accommodation management in Bakas Tourism Village. Descriptive methods with a qualitative approach are used in this study to obtain an overview of the phenomena that occur. The results of this study show that there are several green actions that have been carried out, namely electrical energy efficiency, water use efficiency, and the use of green products. Overall, there has been a good synergy between accommodation managers and tourists who visit, although there are still some obstacles that need to be considered. It is in our common interest to direct tourism development towards quality tourism. It is hoped that in the future the implementation of this green concept can be carried out well considering the benefits provided both in the future.
PENGABDIAN DALAM BENTUK SOSIALISASI DAN PENGAJARAN KEPADA MASYARAKAT DI DESA BELUMBANG TABANAN BALI Susila, I Made Gede Darma; Ni Luh Putu Sri Widhiastuty; Luh Gede Putri Kusuma Pekerti; Ida Ayu Karina Putri; Saortua Marbun; James Adolft Paparang
Synergy and Society Service Vol. 4 No. 1 (2024): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v5i1.84

Abstract

In annual activities, community service must be carried out by the campus in fulfillment of its obligation to transfer academic knowledge to the community. Problems in the field are usually not in accordance with the theory that has been studied, so it is necessary to have real learning for students. This real work lecture activity helps lecturers and students collaborate together in solving problems in the village. The location chosen was Belumbang Tourism Village, Tabanan Bali. There are several obstacles that occur, especially the new operation of the village as a tourist village. This makes the village head need to prepare the community in tourism activities in the area. One of them is from awareness about tourist attractions in the area. In addition, homestay accommodation is very potential considering that there is only one villa owned by the local community in this area. Therefore, it is important for local communities to be involved in tourism activities in tourist villages. This service activity includes an introduction, main activities and activity outputs. The results of this service include socialization about tourism potential, waste management and homestay accommodation. Then other services in the form of teaching to elementary school students. It is hoped that this activity can continue, to assist the village to be ready to become a tourist village that can compete with other villages.
Menggali Potensi Penglukatan Pancoran Solas Taman Beji Paluh Sebagai Daya Tarik Wisata Spiritual di Desa Penarungan Kecamatan Mengwi, Badung Suryaningsih, Ida Ayu Anggreni; Susila, I Made Gede Darma; Dewi, Desak Made Purnama
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.244

Abstract

Sektor pariwisata di Bali memainkan peran penting dalam menggerakkan perekonomian masyarakat. Upaya pengembangan pariwisata berbasis masyarakat diharapkan dapat berlanjut untuk jangka waktu yang lama. Baru-baru ini, pengembangan pariwisata spiritual di Bali semakin banyak menjadi topik pembicaraan. Pemerintah sedang mendorong pariwisata spiritual sebagai salah satu alternatif pariwisata yang dikembangkan. Penelitian ini bertujuan untuk menganalisis kelayakan dari Penglukatan Pancoran Solas Taman Beji Paluh untuk dikembangkan menjadi daya tarik wisata berdasarkan aspek komponen destinasi pariwisata, seperti attraction, accessibilites, amenities, dan ancillary service. Pengumpulan data dilakukan dengan metode observasi, wawancara, dan studi pustaka dengan analisis deskriptif kualitatif. Data dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa “Penglukatan Pancoran Solas Taman Beji Paluh” layak untuk dikembangkan menjadi daya tarik wisata guna menjadi alternatif bagi wisatawan dalam memilih destinasi yang dikunjungi. Kelayakan ini dilihat dari fasilitas komponen pariwisata yang dimiliki, seperti: Pura tempat sembahyang, tempat suci untuk melukat, tempat parkir, restoran, ruang ganti pakaian, toilet, tempat penjualan sarana sembayang, dan puskesmas di wilayah desa.
Strategic Approaches for Elevating Room Service Quality at Hotel Asa Larantuka, East Flores Regency Roncally, Fatima Maria Deinse; Susila, I Made Gede Darma; Wulandari, Pande Putu
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602789

Abstract

Room service quality improvement strategy is one of the strategies applied by a hotel to increase the number of guests. The purpose of this research is to find out the quality of room service that has been done and the right strategy used to improve the quality of room service at Hotel Asa Larantuka. This research uses a descriptive qualitative approach with observation, interview and documentation techniques. The quality of room service at Hotel Asa Larantuka can be known through interviews with parties such as: hotel employees, guests and government. Interview indicators with reference to the five dimensions of service quality. The results of this study obtained the strategy used to improve the quality of room service is SWOT matrix analysis, among others: 1) Strategy (SO), which is a strategy carried out by the hotel by maintaining all facilities and maintaining the cleanliness of the hotel and providing a good appearance of the employees, 2) Strategy (WO), by improving employee skills in service 3) Strategy (ST) is a strategy to respond quickly to guest complaints and 4) Strategy (WT) is a strategy by always communicating with guests. Suggestions for managers are to maximise the quality of services that have been carried out and improve the shortcomings that are owned in accordance with the strategies that have been prepared. This is expected to improve the quality of service provided and provide satisfaction to tourists who stay overnight so that they make return visits in the future.
Identification of Badung Government Center (PUSPEM) as a Leading Family Tourism Attraction in Bali Agung Bagus Widiantara, I Gusti; Wirya, I Made Suwitra; Susila, I Made Gede Darma
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080209

Abstract

The people of Badung Regency today have activities that are starting to be dense like people in other big cities. Almost every day, people in this city do activities outside the home by leaving other family members behind throughout the day. This condition causes a sense of boredom and on weekends requires a place to spend free time with family. In Badung Regency, one of the activities in this leisure time is carried out at the Badung Government Center which is located in the middle of this district, namely in Sempidi Village. Locations like this are very important to identify because they are very beneficial to the health of residents, both physically and mentally, with their family members. The data in this study were collected by methods: literature study, documentation, and observation. The research was conducted by qualitative descriptive data analysis method, by observing the 4A variables in the Badung Puspem as a family tourism attraction in Badung Regency, consisting of: Attraction, Amenities, Accessibility and Additional Services). The existence of the Badung Puspem in addition to being an office center to provide maximum service to the community can also function as a family tourism attraction in Badung Regency. Strengthened by the existence of the 4A element (Attraction, Amenity, Accessibility, and Ancilliary) with the support of various parties, starting from the Badung Regency government with the implementation of various policies, the private sector and the community, who are always loyal to take their time while helping to maintain the beauty, order and sanctity of this family tourist location.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Ariesta , I Putu Agus Suarsana Desak Made Purnama Dewi Dwi Candra Anggara, I Gusti Made Erapartiwi , Kadek Oka Healthy, Gede Dodi Hutapea , Moga Yuda I Gusti Agung Bagus Widiantara I Gusti Agung Bagus Widiantara I Gusti Made Dwi Candra Anggara I Ketut Sutapa I Made Bayu Wisnawa I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nyoman Sudiarta I Wayan Edi Arsawan I Wayan Kartimin I Wayan Suardana Ida Ayu Anggreni Suryaningsih Ida Ayu Karina Putri Ida Bagus Gowinda Putra Udiana Ida Bagus Putra Manuaba James Adolft Paparang Jery christianto Krismawan, I Made Dwitya L. K. Herindiyah Kartika Yuni Luh Gede Putri Kusuma Pekerti Meiliana, Ni Putu Karina Ni Luh Putu Sri Widhiastuty Ni Made Dwi Eka Widiastuti Ni Nyoman Ayu Suriyani Nugraha, I Wayan Pande, Agus Padya Mahardika Putu Agus Prayogi Roncally, Fatima Maria Deinse Rusmiati, Ni Nyoman Saortua Marbun Sari, Ni Luh Komang Julianthi Paramita Satria Jaya, Sang Made Krisna Sedana, I Gede Agus Putra Suardiana, I Kadek Andi Subadra, I Nengah Sudirman, I Made Sukariyanto, I Gede Made Sumadi, I Gede Suryaningsih, Ida Ayu Anggreni Suwitra Wirya, I Made Swandewi, Ni Kadek Widiastuti, Ni Made Dwi Eka Wijaya, I Gusti Agung Rendra Wirya , I Made Suwitra Wulandari, Pande Putu