Dian Syanita Utami Dewi
Sekolah Tinggi Agama Hindu Dharma Nusantara Jakarta

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COMMUNICATION STRATEGY OF THE BROTHERHOOD OF SETIA HATI TERATE EAST JAKARTA BRANCH IN BUILDING RELIGIOUS MODERATION Sukirno Hadi Raharjo; Supriyanto; Untung Suhardi; Dian Syanita Utami Dewi; Anak Agung Oka Puspa
Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies Vol 10 No 2 (2026)
Publisher : UHN I Gusti Bagus Sugriwa Denpasar

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Abstract

One of the key goals for preserving social cohesiveness and national unity is to promote religious moderation. With their deep spiritual and cultural roots, community groups like the Setia Hati Terate Brotherhood (PSHT) are crucial in upholding the principles of religious harmony and tolerance. The Setia Hati Terate Brotherhood, East Jakarta Branch's organizational communication approach for fostering religious moderation is the primary issue in this study. Using the concepts of symbolic convergence and symbolic interactionism as an analytical tool, this study employs a qualitative methodology and a qualitative descriptive method to describe the organization's communication strategy. The triangulation method was used to assess the validity of the data, which was collected through observation, interviews, and recording procedures. The study's findings demonstrate how Persilatan Setia Hati Terate offers a platform for people from many religious backgrounds who share the same objective: growing this martial arts organization. The Setia Hati Terate Brotherhood (PSHT) promotes religious moderation, which in turn impacts the development of interfaith tolerance, by employing effective communication strategies. The results of this strategy are evident in the many community social gatherings, which not only strengthen bonds between attendees but also encourage diversity and social harmony in day-to-day interactions.