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All Journal Best Journal of Administration and Management Journal of Management and Social Sciences
Dhea Rebeca Lumbanraja
Institut Bisnis dan Komputer Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen pada Rencong Kufi Medan Dhea Rebeca Lumbanraja; Forisman Bawemenewi; Riomas Sinurat
Journal of Management and Social Sciences Vol. 5 No. 4 (2026): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i4.3080

Abstract

This study examines the partial and simultaneous effects of price and service quality on consumer purchasing decisions at Rencong Kufi, Medan Mega Trade Centre (MMTC). A quantitative approach was employed using primary data collected through Likert-scale questionnaires distributed to 56 respondents selected by simple random sampling, of whom 55 provided valid cases for analysis. Multiple linear regression, t-tests, and an F-test were conducted using SPSS version 16. The findings reveal that price has a negative regression coefficient of −0.107, with a t-value of −1.069 and a significance level of 0.290, indicating no statistically significant partial effect on purchasing decisions. Conversely, service quality has a positive coefficient of 0.416, a t-value of 3.164, and a significance level of 0.003, indicating a significant positive effect. The simultaneous test confirms a statistically significant relationship between price, service quality, and purchasing decisions (F = 5.753; p = 0.006). The coefficient of determination indicates that the model explains 18.1% of variation in purchasing decisions, while the remaining variation relates to factors outside the model. Service quality emerges as the more influential predictor, suggesting that Rencong Kufi should prioritize consistent customer service and review pricing against consumer purchasing power. However, the limited internal consistency of the research instrument warrants caution when interpreting these results and applying them beyond the studied setting. Further studies should consider determinants of purchasing behavior and strengthen questionnaire reliability before drawing conclusions.
Pengaruh Green Management dan Implikasinya terhadap Kepuasan Wisatawan di Desa Siopat Sosor Kabupaten Samosir Riomas Sinurat; Dhea Rebeca Lumbanraja; Davidly Manullang; Yiska Dayanti Zagoto
Best Journal of Administration and Management Vol 5 No 2 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v5i2.559

Abstract

This study examines associations between green management, tourist satisfaction, and perceived sustainability implications in Siopat Sosor Village, Samosir Regency. The uploaded dataset contains 200 questionnaire records covering eight green management items, eight tourist satisfaction items, and four perceived-implication items. An exploratory component-based PLS path analysis with a two-stage standardized interaction term explained 53.7% of the variation in perceived implications. Standardized path coefficients were 0.389 for green management, 0.287 for tourist satisfaction, and -0.191 for their interaction. All three constructs exceeded an AVE of 0.50, although indicator GM3 had a relatively low loading (0.436).
Co-Authors Davidly Manullang Forisman Bawemenewi sinurat, riomas Yiska Dayanti Zagoto