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All Journal Best Journal of Administration and Management Journal of Management and Social Sciences
Davidly Manullang
Institut Bisnis dan Komputer Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Pengaruh Lokasi dan Harga terhadap Keputusan Pembelian Konsumen pada Maju Bersama MMTC Medan Davidly Manullang; Lasman Eddy Bachtiar; Putri Mawati Ndruru
Journal of Management and Social Sciences Vol. 5 No. 4 (2026): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i4.3085

Abstract

This study aims to analyze the partial and simultaneous effects of location and price on consumer purchase decisions at Maju Bersama MMTC Medan. A quantitative approach with a causal associative design was used. The sample consisted of 62 respondents selected through incidental sampling. Data were collected using questionnaires and observation and analyzed using multiple linear regression, supplemented by the t-test, F-test, and coefficient of determination. The results show that location has a positive and significant effect on purchase decisions (B = 0.622; t = 12.034; p < 0.001). Price also has a positive and significant effect (B = 0.166; t = 2.858; p = 0.006). Simultaneously, location and price significantly affect purchase decisions (F = 231.432; p < 0.001), with a coefficient of determination (R²) of 0.887, indicating that the model explains 88.7% of the variation in purchase decisions. Based on the standardized beta coefficients, location (0.793) has a stronger relationship with purchase decisions than price (0.188). Management is advised to maintain accessibility, visibility, and parking comfort, and to evaluate customers' price perceptions regularly.
Pengaruh Green Management dan Implikasinya terhadap Kepuasan Wisatawan di Desa Siopat Sosor Kabupaten Samosir Riomas Sinurat; Dhea Rebeca Lumbanraja; Davidly Manullang; Yiska Dayanti Zagoto
Best Journal of Administration and Management Vol 5 No 2 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v5i2.559

Abstract

This study examines associations between green management, tourist satisfaction, and perceived sustainability implications in Siopat Sosor Village, Samosir Regency. The uploaded dataset contains 200 questionnaire records covering eight green management items, eight tourist satisfaction items, and four perceived-implication items. An exploratory component-based PLS path analysis with a two-stage standardized interaction term explained 53.7% of the variation in perceived implications. Standardized path coefficients were 0.389 for green management, 0.287 for tourist satisfaction, and -0.191 for their interaction. All three constructs exceeded an AVE of 0.50, although indicator GM3 had a relatively low loading (0.436).
Co-Authors BACHTIAR, LASMAN EDDY Dhea Rebeca Lumbanraja Putri Mawati Ndruru sinurat, riomas Yiska Dayanti Zagoto