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All Journal Balanca : Jurnal Ekonomi dan Bisnis Islam
Saqofa Nabilah Aini
Universitas Islam Negri Sunan Ampel Surabaya
Economics, Econometrics & Finance

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Analisis SWOT terhadap Penerapan Marketing Mix 7P dalam Peningkatan Penjualan PT. Hanin Wisata Semesta: SWOT Analysis of The Implementation of Marketing Mix 7P in Increasing Sales of PT. Hanin Wisata Semesta Tsaniyatas Syarifah; Saqofa Nabilah Aini; Zamrodul Ardina; Saqofa Nabilah Aini
Balanca : Jurnal Ekonomi dan Bisnis Islam Vol. 6 No. 1 (2024): Balanca: Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/balanca.v6i1.9553

Abstract

This research aims to analyze the 7P marketing mix strategy at PT. Hanin Wisata Semesta using SWOT analysis. SWOT analysis is used to find the strengths, weaknesses, opportunities, and threats of the Hanin Travel company. SWOT analysis is carried out on each 7P marketing mix variable in the company. The results of this research are that the 7P marketing mix strategy has an impact on increasing or decreasing sales at PT. Hanin Wisata Semesta. From the results of the SWOT analysis, PT. Hanin Wisata Semesta must make improvements according to the location of the error so that the sales value increases further.
Co-Authors Aini, Saqofa Nabilah Tsaniyatas Syarifah Zamrodul Ardina