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All Journal JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan
Riani Virginia
Universitas Jambi
Economics, Econometrics & Finance Social Sciences

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Pendampingan Pemasaran Digital Produk Rumah Rimpang: Penguatan Daya Saing dan Perluasan Jangkauan Ritel Modern Pada Kelompok Tani Bersama Suka Maju Mestong Dewi Fortuna; Fitry Tafzi; Aditya Pratama; Riani Virginia; Tri Wahyudi; Annida Rani Chairunisah; Febriany Martiana Nasel; Edy Syatria; Riduwan Riduwan
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.645

Abstract

Joint Farmers Group Suka Maju, located in Mestong District, Muaro Jambi Regency, Jambi Province, operates a business unit called "Rumah Rimpang," which processes rhizome commodities such as ginger, lemongrass, and turmeric into value-added instant beverage products that are more practical and hygienic for consumers. Marketing has so far relied on conventional methods, namely direct sales within the local community and word-of-mouth orders, resulting in a limited market reach and an inability to compete for entry into modern retail networks. This community service activity was carried out in July 2026 with the aim of strengthening the capacity of farmer group members in digital product marketing and assisting them in meeting the standards required by modern retailers. The implementation method comprised observation and focus group discussions (FGDs) in Muaro Jambi Regency, digital marketing training (social media and marketplace platforms), and packaging and branding improvement assistance. The results show improved partner understanding and skills in managing digital marketing, evidenced by the activation of the Rumah Rimpang online store on the Shopee platform, improved product packaging appearance, and administrative readiness as a prerequisite for exploring partnerships with modern retail outlets. This activity is expected to serve as a model for sustainable mentoring of other agriculture-based business groups in the surrounding area.
Co-Authors Aditya Pratama Annida Rani Chairunisah Dewi Fortuna Edy Syatria Febriany Martiana Nasel FITRY TAFZI Riduwan Riduwan Tri Wahyudi