Juwita Ningsih
Universitas Mulawarman

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Persepsi Masyarakat terhadap Konsumsi Berkelanjutan: Studi pada Forum Nawadhara Indonesia Juwita Ningsih; Ratna Fitri Astuti; Indah Permatasari; Noor Ellyawati
Jurnal Pendidikan Ekonomi Undiksha Vol. 18 No. 2 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v18i2.112641

Abstract

Sustainable consumption has become an important issue amid increasing resource waste. Some members of society are beginning to show positive trends, but awareness is still in its early stages. The Nawadhara Indonesia Forum is a local community that plays a role in educating and encouraging sustainable consumption practices. This study aims to determine the community's perception of sustainable consumption at the Nawadhara Indonesia Forum in Samarinda City and to understand how these practices contribute to economic aspects. The research uses a qualitative approach with a descriptive method. Data collection techniques were carried out through structured interviews with 7 informants from the Nawadhara Indonesia forum, consisting of 6 main informants who are forum members and 1 supporting informant who is the forum chairperson for validation. The data was analyzed through data condensation, data presentation, and conclusion drawing. The results of the study show that forum members have a comprehensive understanding of sustainable consumption as an effort to meet needs without neglecting resource sustainability. The practices carried out include energy and food conservation, reuse of goods, waste management, collaborative consumption, and food crop cultivation. These practices contribute to cost reduction, increased spending efficiency, and strengthened family economic resilience.