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All Journal Jurnal Ekonomi Syariah Pelita Bangsa
Dodi Sunanto
Universitas Islam Negeri Siber Syekh Nurjati Cirebon
Religion Education

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Sertifikasi Halal dalam Perspektif Ekonomi Islam: Implikasinya terhadap Perilaku Konsumen dan Struktur Pasar Idzan Ihdil Mar'i; Dodi Sunanto; Sri Rokhlinasari; Alvien Septian Haerisma
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 02 (2026): JESPB Edisi Oktober 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i02.3198

Abstract

This study aims to analyze the role of halal certification in reducing information asymmetry, shaping consumer behavior, and influencing market structure from the perspective of Islamic economics. The research employs a qualitative methodology based on a conceptual-analytical literature review. Data were gathered from scholarly journal articles, reference books, and relevant prior research, with a literature search conducted via Google Scholar in March 2026. The literature was analyzed using a descriptive-qualitative approach through narrative synthesis to identify the relationships between the informational function of halal certification, consumer decision-making, market competition dynamics, and Islamic economic principles. The findings indicate that halal certification serves as a credible information signal, mitigating information asymmetry and consumer uncertainty. Furthermore, such certification strengthens consumer preferences and trust in halal products, while fostering product differentiation and shaping market competition and barriers to entry. However, the associated costs and compliance requirements may impose a burden on micro and small enterprises.
Co-Authors Alvien Septian Haerisma Idzan Ihdil Mar'i Sri Rokhlinasari