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All Journal SERVITIUM RESEARCH: Community Service Journal
Denies Susanto
Universitas Pamulang, Tangerang Selatan, Indonesia.

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Developing Digital Marketing Competencies through Industry-Based Learning in the Publishing and Printing Industry: An International Community Service Program at Karangkraf Malaysia Muhammad Iqbal Ismail; Denies Susanto; Latif Latif
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 2 (2026): SERVITIUM RESEARCH: Community Service Journal (January - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i2.73

Abstract

Digital transformation requires marketing educators to connect concepts with industrial practice. This community service program at Karangkraf Malaysia used preparation, academic–industry discussion, an industrial visit, knowledge sharing, reflective evaluation, and follow-up planning. Academics presented digital marketing and creative-industry concepts, while practitioners explained publishing management and business practices. Participants observed editorial work, design, printing, and distribution and discussed social media, product innovation, and publishing business models. Immediate outputs included practical insights, initial institutional communication, publication materials, and curriculum recommendations. Competency development is reported qualitatively, without measured learning gains. The program connected marketing knowledge with publishing operations and initiated continuing academic–industry cooperation.
Co-Authors Latif Latif Muhammad Iqbal Ismail