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All Journal Potensio JISICOM (Journal of Information System, Infomatics and Computing) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Witana
Nurkholis, Muhammad
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education

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PENGARUH KEBIJAKAN DIVIDEN, KEPUTUSAN PENDANAAN RESIKO SISTEMATIS DAN PROFITABILITAS TERHADAP SET KESEMPATAN INVESTASI Nurkholis, Muhammad; Nurhidayati, Anik
potensio Vol 24, No 02 (2016): Volume 24 Nomor 2 Januari 2016
Publisher : potensio

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Abstract

Tujuan dari penelitian ini adalah : (1) mengetahui pengaruh kebijakan dividen terhadap set kesempatan investasi (2) mengetahui pengaruh keputusan pendanaan terhadap set kesempatan investasi (3) mengetahui pengaruh resiko sistematis terhadap set kesempatan investasi, dan (4) mengetahui pengaruh profitabilitas terhadap set kesempatan investasi. Teknik analisis yang dilakukan pada penelitian ini menggunakan analisis regresi linier berganda. Penentuan sampel pada penelitian ini menggunakan purposive sampling. Hasil penelitian ini menunjukkan bahwa variabel keputusan pendanaan berpengaruh negatif tidak signifikan terhadap MBVA, keputusan investasi dan keputusan pendanaan berpengaruh positif signifikan sedangkan kebijakan deviden berpengaruh positif tidak signifikan. Hasil pengujian determinasi menunjukkan bahwa variabel kepemilikan manejerial, keputusan investasi, keputusan pendanaan dan kebijakan deviden mampu menjelaskan variabel MBVA sebesar 46%, sedangkan 54% kemungkinan dijelaskan oleh faktor lain yang belum masuk dalam model penelitian ini.Kata Kunci : Kebijakan Dividen, Keputusan Pendanaan, Resiko Sistematis, Profitabilitas dan Set Kesempatan Investasi
USER GENERATED CONTENT DI MEDIA SOSIAL TIKTOK SEBAGAI STRATEGI PROMOSI BISNIS LELEK AUTO LIGHT Nurkholis, Muhammad; Mintana, Hans Hermang
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1397

Abstract

The aim of this research is to find out business promotion strategies using user generated content in a car light custom repair shop, namely Lelek Auto Light. In the research, the concept used is user generated content and also the strategy stages which are carried out through the strategy stage concept. The research method used is descriptive qualitative with interview, observation and documentation data collection methods. The results of this research are that Lelek Auto Light uses 3 promotional strategy stages, namely the planning, implementation and evaluation stages. At the planning stage, problem analysis, audience analysis, formulating communication objectives, determining media channels and planning media production are used. In the implementation stage, namely utilizing TikTok social media and managing user generated content which is done with Lelek Auto Light, producing video content to be used as a reference by users. At the evaluation stage, strategy evaluation is carried out and also evaluation of the results of the strategies that have been used.
PERAN AI DALAM KEHIDUPAN MODERN: STUDI KASUS DI PENDIDIKAN, RUMAH TANGGA, DAN DUNIA KERJA Nurkholis, Muhammad; Wardhani, Dyah Febria
Journal of Information System, Informatics and Computing Vol 9 No 1 (2025): JISICOM (Journal of Information System, Informatics and Computing)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisicom.v9i1.1907

Abstract

Artificial Intelligence (AI) has become an integral part of daily life, including in the fields of education, household management, and the workplace. This study aims to analyze the role of AI in enhancing the efficiency and effectiveness of human activities within the contexts of education, household management, and employment, as well as to identify the challenges associated with its implementation. The methodology used in this research includes literature review and interviews with individuals who have direct experience in utilizing AI in education, household, and professional settings. The results show that AI supports the learning process by providing broader access to educational materials and personalizing learning methods. In households, AI contributes to the automation of domestic tasks and financial management, while in the workplace, AI enhances operational efficiency and enables automation of various administrative tasks. However, several challenges emerge, including limited digital literacy, concerns over workforce reduction, and ethical issues related to the use of personal data. In conclusion, AI plays a significant role in improving human quality of life across various aspects, but appropriate regulations and policies are needed to ensure that its utilization brings maximum benefit to society.
MENGUKUR KINERJA STRATEGI PEMASARAN BERDASARKAN PERSEPSI KONSUMEN TOKO SALSA Nurkholis, Muhammad; Dhea Praadha Gitama, Gytha Nurhana; Pranata, Sudadi
Jurnal Witana Vol 2 No 1 (2024)
Publisher : Jurnal Witana

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Abstract

Penelitian ini bertujuan untuk mengukur kinerja strategi pemasaran berdasarkan Toko Salsa. Penelitian ini dilakukan pada pelanggan Toko Salsa. Metode penelitian yang di gunakan adalah metode analyisis IPA (Importance Perfomance Analysis) dan mengukuran indikator menggunakan skala likert 1 sampai 5. Pengumpulan data menggunakan metode kuesioner yang di sebarkan dengan goggle form yang terdiri dari 20 pernyataan dengan responden berjumlah 30 orang. Tehnik analysis data yang digunakan adalah uji validitas uji reabilitas, uji kesesuaian dan uji gap hasil penelitian menunjukan bahwa tingkat kesesuaian strategi pemasaran di toko salsa dapat dikatakan sangat baik dan tingkat kesenjangan strategi pemasaran di Toko Salsa dari 10 atribut terdapat 3 atribut yang memiliki nilai negatif yang dapat di artikan konsumen tidak puas.
Co-Authors Anik Nurhidayati Dhea Praadha Gitama, Gytha Nurhana Mintana, Hans Hermang Pranata, Sudadi Wardhani, Dyah Febria