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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Teguh Andreas Bagas Sukowidodo
Politeknik Negeri Manado
Economics, Econometrics & Finance

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Analisis Aspek Produksi dalam Studi Kelayakan Usaha Kafe : Studi Kasus Best.Camp Kawasan Megamas Kota Manado Teguh Andreas Bagas Sukowidodo; Cysca Adelaida Juliana Langi; Efendy Rasjid
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.5194

Abstract

Best.Camp is a café-based culinary business located in the Megamas waterfront area of Manado City, featuring its signature products, Ayam Crispi Sambal Mata and Best Coffee, while offering a unique dining experience with a scenic view of Manado Bay. This study aims to evaluate the feasibility and development prospects of Best.Camp through the preparation of a comprehensive business plan covering operational, marketing, management, and financial aspects. The research employed a descriptive case study approach using five months of operational data collected through observation, interviews, documentation, and literature review. The findings indicate that Best.Camp has a well-structured operational management system, an effective digital marketing strategy through social media, and business financing derived entirely from owners' equity. Financial feasibility analysis using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period demonstrates that the business is financially feasible and has strong growth potential. Supported by its strategic location, product quality, and sound business management, Best.Camp has promising prospects for sustainable growth and competitiveness in Manado's culinary industry.
Co-Authors Cysca Adelaida Juliana Langi Efendy Rasjid