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Women Politicians on Instagram and Facebook: Feminist Advocacy, Engagement, and Online Harassment in Indonesia Eny Nur Wahyuni; Wahyudi Winarjo; Asep Nurjaman; Sulismadi Sulismadi; Bambang Tri Sasongko Adi
International Journal of Social Service and Research Vol. 6 No. 10 (2026): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v6i10.1483

Abstract

This study examines how social media engagement, feminist advocacy, and online harassment intersect in the public communication of Indonesian women politicians on Instagram and Facebook. It aims to assess how thematic content, interaction strategies, and the manuscript's ideological classification of politicians are associated with audience engagement and sentiment. A mixed-methods design was applied to a purposively selected sample of 20 women politicians using publicly available posts, comments, and engagement metrics collected over a six-month period. Qualitative thematic and discourse analyses were combined with sentiment analysis and Pearson correlation analysis. The manuscript should specify the six-month observation period and report the total numbers of posts and comments analyzed. Feminist advocacy content showed the highest reported average engagement, while content related to women's political representation generated the largest number of comments. Descriptive comparisons indicated higher engagement among politicians classified as progressive than among those classified as more conservative. Sentiment scores were positively correlated with likes (r = 0.83) and comments (r = 0.87). The reported correlation between likes and comments was r = 1.00, which warrants statistical verification in the full analysis. Younger and more interactive politicians were also more exposed to hostile responses; however, the public-content dataset does not support causal conclusions regarding self-censorship. The study contributes an integrated perspective on audience engagement, sentiment, ideological framing, and gendered online harassment within Indonesia's digital political context.