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All Journal Animal Production : Indonesian Journal of Animal Production Paedagogie Journal Competency of Business Jurnal Teknologi Informasi Indonesia Jurnal Vokasi Indonesia Gemi: Jurnal Penelitian dan Pengabdian PAEDAGOGIE
Kuncoro, Kuncoro
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Journal : Journal Competency of Business

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PENGARUH KEPERCAYAAN DAN KEPUASAN ANGGOTA TERHADAP LOYALITAS ANGGOTA KSPPS Kuncoro, Kuncoro; Prasojo, Eko
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.2020

Abstract

This study aims to determine the effect of trust and member satisfaction on member loyalty of KSPPS Tamzis Bina Utama, Godean Branch, Yogyakarta. The population used in this study were all members of Tamzis Bina Utama, Godean Branch, with a sample of 150 respondents. The sampling technique used convenience sampling technique. Data collection techniques using observation and a list of questions. The data analysis method used is validity and reliability test, classic assumption test, multiple regression analysis, hypothesis testing. The results of this study indicate that trust and satisfaction simultaneously have a positive and significant effect on the loyalty variable.
Co-Authors Adli, Danung Nur Ahmad Syafii Rahman Djunaidi, Irfan Eko Prasojo Joni Welman Simatupang Mahdi, Imam Nasharuddin Mas Osfar Sjofjan Siringoringo, Yosua Sucipta, Indra Wibowo, Azis