First-time electronic land registration is part of the digital transformation in land services implemented under the Regulation of the Minister of Agrarian Affairs and Spatial Planning/Head of the National Land Agency Number 3 of 2023 concerning the Issuance of Electronic Documents in Land Registration Activities. This policy aims to ensure legal certainty, improve the quality of public services, and support the modernization of land administration. This study employs an empirical legal research method with an empirical juridical approach that is descriptive-analytical in nature. Data were collected through library research and field research in the form of interviews with informants at the Land Office of Labuhanbatu Selatan Regency. Subsequently, the data were qualitatively analyzed to draw comprehensive conclusions. The results indicate that the implementation of first-time electronic land registration has operated in accordance with the policies of the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN). However, it remains suboptimal due to several obstacles, including limitations in information technology infrastructure, land data validity issues, human resource readiness, public digital literacy, and the suboptimal synchronization of electronic systems. The role of the Land Office of Labuhanbatu Selatan Regency is manifested through the verification of physical and legal data, the digitalization of land documents, coordination with local governments and Land Deed Officials (PPAT), and the provision of services oriented toward legal certainty. Furthermore, organizational transformation through the newly introduced regional-based duty allocation policy serves as a strategic measure to enhance the effectiveness of land services. This policy requires every employee to master all types of land services without being restricted to a specific conventional division.