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All Journal Journal of Interdisciplinary Social Sciences and Humanities
Rossiana Agustin
Institut Seni Indonesia Surakarta
Religion Humanities Social Sciences

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Selling Colonial Memories: The Commodification of Historic Buildings as a Nostalgic Tourism Experience in Kaliurang Rossiana Agustin; Azmy Hanif
Journal of Interdisciplinary Social Sciences and Humanities Vol. 2 No. 4 (2026): Interdisciplinary Social Sciences and Humanities
Publisher : Journal of Interdisciplinary Social Sciences and Humanities

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Abstract

This research aims to critically examine the commodification of colonial heritage buildings and the construction of nostalgia-based tourism experiences in Kaliurang, Yogyakarta. Utilizing a descriptive qualitative method through comprehensive literature reviews and online documentation analysis, the findings reveal that Indis-style buildings have undergone massive adaptive reuse into highly profitable tourism commodities. Destination managers and promotional narratives dominantly exploit "restorative nostalgia" tactics, emphasizing aesthetic beauty and the romanticization of the past. This commercial practice risks triggering a freezing of meaning in memory sites, where the complex realities of colonial history are reduced to superficial recreational backdrops. The novelty of this study lies in proposing a "reflective nostalgia" framework to balance the commercial orientation of tourism with an honest and educational historical interpretation, ensuring a more sustainable utilization of cultural heritage.
Co-Authors Azmy Hanif