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Antonius Phillipus K.Gheta
Universitas Nusa Nipa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kepercayaan Konsumen dan Kualitas Produk terhadap Keputusan Pembelian Batu Batako di Kelurahan Wairotang Felixsia Antonia Irmawati; Antonius Phillipus K.Gheta; Margaretha Yulianti
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1402

Abstract

The concrete block business is one of the micro-enterprises that develops in Wairotang Village and plays an important role in fulfilling the community’s need for building materials. However, in its development, sales fluctuate from year to year, which is assumed to be influenced by the level of consumer trust and the quality of the products produced. In addition, several problems still occur, such as concrete blocks that crack easily, inconsistent sizes, and varying levels of strength, leading consumers to hesitate in making repeat purchases. This study aimed to determine the influence of consumer trust and product quality on purchasing decisions of concrete blocks in Wairotang Village. The independent variables in this study were consumer trust and product quality, while the dependent variable was purchasing decision. This study was motivated by fluctuations in concrete block sales and the persistence of consumer doubts regarding product quality, including easily cracked blocks, inconsistent sizes, and varying strength levels. These conditions resulted in suboptimal consumer trust, which in turn affected purchasing decisions. This study used a quantitative research method. The population consisted of consumers of concrete blocks in Wairotang Village, and the sampling technique was purposive sampling. Data collection was conducted through questionnaires, observations, interviews, and documentation. The data were analyzed using descriptive analysis, validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination ($\text{R}^2$). The results were expected to show that consumer trust and product quality have a positive and significant influence on purchasing decisions of concrete blocks in Wairotang Village, both partially and simultaneously. A higher level of consumer trust and better product quality lead to increased purchasing decisions. Therefore, concrete block business actors will need to maintain product quality and build good relationships with consumers in order to improve purchasing decisions and ensure business sustainability.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PERCETAKAN DIGITAL KARUNIA PRINTING DI MAUMERE Ameliansa Mahardika Batmaro; Antonius Phillipus K.Gheta; Pipiet Niken Aurelia
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1405

Abstract

The background of this research is the fluctuation in the number of customers at Karunia Printing Digital Services in Maumere throughout 2025, as well as the existence of customer complaints regarding service quality and product quality. These issues indicate that customer loyalty has not yet been fully optimized. This research aimed to determine the influence of service quality and product quality on customer loyalty at Karunia Printing Digital Services in Maumere. This research used a quantitative approach using a survey method. The population of this research consisted of all customers of Karunia Printing Digital Services in Maumere. Data were collected through questionnaires, observations, interviews, and documentation. The data analysis techniques included descriptive analysis, validity testing, reliability testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results of the research indicated that service quality had a positive and significant effect on customer loyalty. Product quality also had a positive and significant effect on customer loyalty. Furthermore, service quality and product quality simultaneously had a positive and significant effect on customer loyalty at Karunia Printing Digital Services in Maumere. These findings suggested that the better the service quality and product quality provided, the higher the level of customer loyalty. Keywords: Service Quality, Product Quality, Customer Loyalty
PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO Fransiska Elsa Risa Kurniati; Antonius Phillipus K.Gheta; Kristiana Reinaldis Aek
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1406

Abstract

Abstrack This study aimed to: (1) identify the description of social media marketing, price, and customer satisfaction; (2) analyze the influence of social media marketing and price on customer satisfaction both partially and simultaneously. The research method used was quantitative with an associative approach. Data were obtained through the distribution of questionnaires to customers and were analyzed using multiple linear regression with the assistance of SPSS 26. The population of this study was customers of Junior Audio Sound System, with a total of 72 respondents obtained through purposive sampling technique. The results of the study indicated that partially the social media marketing variable (X1) had a significant effect on customer satisfaction (Y). The price variable (X2) also had a significant effect on customer satisfaction (Y). Simultaneously, the social media marketing and price variables had a significant effect on customer satisfaction with Fcount > Ftable and a significance value of 0.000 < 0.05. The magnitude of the contribution of the social media marketing and price variables to customer satisfaction was 26.4%, while the remaining 73.6% was influenced by other factors outside the research variables. Keywords: Social Media Marketing, Price, Customer Satisfaction
PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SHOWROOM SEPEDA MOTOR KEKANG DI NANGALIMANG MAUMERE Maria Ancistra Dian Purnama Triani; Antonius Phillipus K.Gheta; Paulus Juru
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1421

Abstract

This study aimed to examine the effect of location and promotion on consumer purchase decisions at the Kekang Motorcycle Showroom in Nangalimang, Maumere. The independent variables in this study were location (X1) and promotion (X2), while the dependent variable was the purchasing decision (Y). This study employed a quantitative research method. The sample consisted of 75 respondents, selected using an accidental sampling technique. Data were collected through observation, questionnaires, and documentation. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results indicated that location had a positive and significant effect on purchase decisions at the Kekang Motorcycle Showroom in Nangalimang, Maumere. Meanwhile, promotion did not have a significant effect on purchase decisions. Simultaneously, location and promotion had a significant effect on purchase decisions. Thus, consumer purchase decisions were more strongly influenced by location than by promotion. Keywords: Location, Promotion, Consumer Purchase Decision.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA DEALER HONDA AGUNG MOTOR Irwan Andrison Bito; Antonius Phillipus K.Gheta; Kristiana Reinaldis Aek
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1549

Abstract

This research is motivated by the fluctuating annual sales of motorcycles and the suboptimal use of digital marketing in dealership promotional activities. Furthermore, the majority of consumers still rely more on recommendations from family, friends, or close acquaintances before deciding to purchase a motorcycle. This study aims to determine the influence of digital marketing and word-of-mouth on purchasing decisions at the Honda Agung Motor dealership in Sikka Regency. A quantitative method with an associative approach was employed. Purposive sampling was used to select a sample of 85 respondents, all of whom were consumers of the Honda Agung Motor dealership. Data collection techniques included questionnaires, interviews, and documentation. Data analysis involved descriptive analysis and inferential statistics, specifically multiple linear regression analysis and hypothesis testing using the t-test. Descriptive analysis results indicate that respondent perception regarding the Digital Marketing variable was 74.19% (categorized as "good"), while perception regarding the Word-of-Mouth variable was 42.36% (also categorized as "good"). The t-test results show a significance value of 0.000 for the Digital Marketing variable. Since this value is lower than the 5% alpha level, the null hypothesis (Ho) is rejected; this implies that the Digital Marketing variable (X) has a significant effect on the Purchasing Decision variable (Y). Additionally, the coefficient of determination (R²) was found to be 0.567, meaning that the Digital Marketing variable (X) contributes 32.2% to the variation in the Purchasing Decision variable (Y). Keywords: Digital Marketing, Word of Mouth, Purchasing Decision
Co-Authors Ameliansa Mahardika Batmaro Felixsia Antonia Irmawati Fransiska Elsa Risa Kurniati Irwan Andrison Bito Kristiana Reinaldis Aek Margaretha Yulianti Maria Ancistra Dian Purnama Triani Niken Aurelia, Pipiet Paulus Juru