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All Journal Duconomics Sci-meet (Education & Economics Science Meet)
Lintang Febrianti
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Price Perception and Product Quality on Learning Package Purchase Decisions on the Ruangguru Application (Quantitative Research Study on Students at SMK Kharismawita 1 South Jakarta) Lintang Febrianti; Zainal Abidin; Iramdan Iramdan; Nicky Rosadi
Duconomics Sci-meet (Education & Economics Science Meet) Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v4.9285

Abstract

This study aims to determine the extent to which price perception and product quality influence purchasing decisions for study packages on the Ruangguru application. A survey method utilizing a questionnaire was employed. The study population consisted of 141 Grade XII students at SMK Kharismawita 1 Jakarta, with a sample size of 59 students determined using the Slovin formula. Hypothesis testing revealed that all hypotheses presented in Chapter II were accepted: H1 was accepted (F-calculated 29.916 > F-table 3.16), H2 was accepted (F-calculated 5.984 > F-table 3.16), and H3 was accepted (F-calculated 19.292 > F-table 3.16). The regression equation indicates that price perception and product quality influence purchasing decisions. The calculated coefficient of determination was 0.408, demonstrating that price perception and product quality account for 40.80% of the variation in purchasing decisions, while the remaining 59.20% is explained by factors not addressed in this study.
Co-Authors Abidin, Zainal Iramdan Iramdan Rosadi, Nicky